Brand uniqueness
Despite the symbolic Japanese name, Bushido brand products are manufactured in distant Switzerland. A unique grain processing technique and initial production were developed by Japanese craftsmen. For the first time, the company presented dissolved coffee under the Bushido brand.
Its production was designed for domestic consumers. At home, the product gained enormous popularity. Positive reviews about the impeccable taste of Bushido instant coffee forced the company's owners to expand the range and entrust the production of natural coffee to Swiss partners.
This country was not chosen by chance. Firstly, the Swiss climate is ideal for natural cooling of roasted beans with alpine mountain air, and secondly, local specialists are famous for their professionalism and thoroughness.
A special role is played by a professional master, who must carefully monitor the roasting process, adjusting the temperature at low levels so that the grains are roasted evenly. The mountain alpine cool helps preserve the drink's aromatic esters and a sufficient degree of moisture.
Range
Initially, the Japanese brand Bushido produced only instant coffee, which consumers appreciated for its similarity to a natural drink and quick preparation.
In 2012, the company decided to produce premium ground and grain varieties, which consequently affected the price. Moreover, Japanese specialists have developed a line of products to satisfy the needs of any gourmet.
The popularity of Bushido is absolutely justified, because this brand was able to make even the instant drink upscale. In 2007, he was able to receive a gold medal at a Moscow exhibition in the innovative product category, and reviews of coffee from consumers themselves were entirely positive.
Types of Instant Bushido
Japanese manufacturers initially specialized in instant coffee. Long-hour tea ceremonies are a thing of the past; the world is becoming smaller. People are in a hurry more and more, the Japanese are no exception to the rule.
This explains Bushido's success in the domestic market. The instant drink has taken root among the Japanese. In total, there are five main lines of instant coffee:
- Gold 24 carats (Gold).
- Light Katana.
- Black Katana.
- Red Katana.
- Original.
All of them are packaged in glass jars of 50 or 100 grams, some types in bags of 85 grams. Let's take a closer look at each of the listed types.
Bushido Gold is designed for lovers of luxury. A special feature of this type is the use of edible gold (24 carats). Bushido Gold is a “golden” drink in the full sense of the word.
But originality is allowed without sacrificing quality. The grains undergo the same strict supervision, so the drink will be tasty and very aromatic, without any annoying bitterness.
Scientists agree that eating gold has a beneficial effect on the human body. Microparticles have antioxidant properties.
How is decaffeinated coffee made? What are the benefits and harms of decaffeinated coffee? Well-known brands and consumer reviews are in our article.
Descriptions of popular types of Lavazza coffee, brand history and reviews of this brand are presented for review in this publication.
There will be no additional difficulties in the kitchen with Bushido Gold - all you need to do is just pour hot water over the coffee.
Bushido Light Katana will give you a delicate and light taste of your favorite drink. Light Katana is much lighter than other types. The coffee will have fruity notes and barely noticeable sourness.
Grains are delivered to the Swiss factory from Africa, from the slopes of Mount Kilimanjaro. After careful selection of grains, the Kenyvaro mixture is created, which is the basis for the production of Light Katana.
Your coffee will have a very rich and pronounced fragrant aroma if you use the option proven by many connoisseurs - Bushido Black Katana.
When you open the can, you will immediately smell the smell of real, natural coffee. The beans are delivered from the historical homeland of coffee - Central and South America. After selection and quality control, they form the Vera Cruz blend.
The product will be an undeniable delight for connoisseurs of black, strong coffee. It has a balanced, deep flavor with hints of rye bread and prunes.
Perfect as a base for any drink. If you decide to add milk, cream or sweet aromatic syrup, then Black Katana will be your best assistant in this matter.
The taste and smell will also not interfere with the smell of spices, such as nutmeg.
Bushido Red Katana will help you wake up quickly in the morning. The product has a wonderful aroma and has a strong invigorating effect, which is exactly what you need after sleep.
Like all other types of Bushido, Red Katana is of high quality and environmentally friendly. No chemicals or technologies harmful to humans are used in production.
Despite the strength, the coffee does not taste of over-roasted beans. Instead, Red Katana will delight connoisseurs with wine-like notes and a long, pleasant aftertaste.
This type of coffee will be especially memorable for its velvety taste.
Bushido Original grains grow on elite plantations in South America. Original is the business card of Bushido.
If you don’t know which product is best to start your acquaintance with, then the optimal solution would be Bushido Original. The coffee will be classic, with a rich aroma.
You can drink it with milk or just black. The unsurpassed noble taste will be noticeable in any case.
Cereal Bushido
For those who like to make their own coffee drink, the company offers bean coffee of the same types as its ground counterpart. The original is made from elite Arabica varieties and is produced in limited quantities. Specialty is characterized by the fact that it is produced from beans of the same harvest, which gives the drink a rich, long-lasting aroma.
The Grand Cru blend is also available in grain form. Only Arabica beans are used for its production. The aroma of the drink made from freshly ground beans is persistent and rich. Brewed coffee has a chocolate aftertaste.
Another type of elite bean coffee is Specialty. Beans of one variety are roasted by hand. The product is distinguished by the presence of light bitterness, balanced by sourness. These characteristic features complement each other, helping to maximize the flavor richness of coffee beans. The product is made from Arabica beans.
Wood Roasted Coffee is considered a separate line of the Bushido brand
It is manufactured by order of the Horse company in Italy and is a natural bean coffee that is roasted using a special technology. Firewood is used for roasting. The products in this line include the following blends of varying strengths:
- Forte is tart coffee with a rich taste and bright aroma. For its preparation, various varieties of Arabica are used, grown in Kenya and Tanzania. The grains are roasted over oak wood.
- Delicato – characterized by a soft taste, the presence of a citrus aroma, and a sour aftertaste. Made from a mixture of Ethiopian and Colombian Arabica beans. The grains are roasted over orange wood, which gives the product a special spicy, subtle aroma.
- Intenso – coffee with a rich, juicy, nutty aftertaste. This product is made from 100% Arabica beans grown in Kenya and Colombia. The raw materials are fried using firewood from olive tree branches.
The design of the goods does not follow the Japanese style; only English and Russian descriptions are used on the packaging. At the same time, the quality of the product remains at a high level, and an individual approach to preparation increases interest in this brand.
Bushido Original Coffee
+++++++++ Good day everyone! +++++++++
Finally, my little hands got around to writing a review for this coffee.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
I love coffee, especially in the morning. Of course, nothing beats freshly ground and brewed coffee. But... apparently not made by me( There is a wonderful coffee machine, there is a hand mill (the grinding is exactly for this coffee machine), in the end there is a copper Turk, but... No matter what kind of coffee I try to make, it turns out outright rubbish( Perhaps not I take those varieties, or my hands are in the wrong place;) So for “brewed” coffee I had to buy a capsule coffee maker, but basically I have to be content with instant coffee.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
I've been chasing Bushido for a long time (not because it's not on sale, but I caught a promotion at a discount, since it's not cheap, and it would be a shame if I bought it at full price, but didn't like it).
So, I caught the promotion and bought a jar. I don’t remember the exact price (it was before the New Year), but I remember that even with the promotion it cost me more than many others without a discount.
So, here it is - the treasured jar:
I don’t really understand why “the best Japanese quality” if Arabica coffee is made in Switzerland? Well, okay, high hopes were placed on it precisely because it was made in Switzerland. This for me was a guarantee of quality. Swiss cheese and chocolate immediately came to mind... For the same reason, it is clear why the price for it is an order of magnitude higher than for coffee packaged here:
The sides of the jar are also unusual; through the “coffee grain” you can see magical granules-crystals:
Cap with logo:
Opens, remove the protective foil:
As you can see, the coffee crystals are neat and of the same color. Not overcooked. No coffee dust.
Pour into a cup:
Fill with “hot, but not boiling water”:
Coffee is ready:
The appearance of the finished coffee and the aroma did not make much of an impression(
If I didn’t know what kind of coffee this was, I would have thought it was ordinary coffee in the mid-price category.
I usually add milk or cream to my coffee (I can’t have black). This time I decided to add ice cream. Build a view)))
Of course, it became more fun with ice cream, but...
********************************************************************************************
The coffee is generally good, but quite ordinary. Yes, there is no sour aftertaste, but at the same time it does not have “its own face.” This jar is long gone, but if someone treats me to something like this now, I won’t recognize him. He's kind of faceless.
I expected it to be as close in taste and aroma as cooked, but no(
I would be willing to buy coffee at full price if it was worth it. In this case it’s not worth it. I’d rather take the same Jacobs.
Secrets of production
The coffee producer Bushido is located on Swiss territory. The product is produced at the Haco Ltd plant, which produces coffee products. During production, coffee beans are uniformly roasted by hand.
Hot grains are cooled naturally with the help of one of the country's natural resources - the purest alpine air.
Bushido (Bushido) is a premium drink. Special methods are used in its production. Thus, roasting of beans for all types is done manually under the supervision of experts who do not allow the raw materials to be overcooked or undercooked. The coffee beans are then cooled using mountain air. The technology eliminates the use of liquid.
How to distinguish original coffee from fake
Often, when purchasing a can of coffee, the buyer doubts the authenticity of the product. What should you pay attention to in order to purchase a genuine product:
- First of all, you need to pay attention to the cost of the product. The price of quality coffee cannot be low.
- You should also take into account the fact that counterfeit goods are not packaged in expensive packaging. As a rule, manufacturers of counterfeit products pack products in transparent plastic jars.
- Pay attention to the packaging design. Manufacturers of well-known brands apply markings directly to the container.
- The packaging must indicate: barcode, country of origin, expiration date.
Price
Bushido brand coffee is an expensive product; the average price for 100 g of drink ranges from 400 to 700 rubles. The cost of Bushido Katana Gold is significantly higher than that of other types of these products, the approximate cost is 2000 rubles. Prices vary and depend on the quality of packaging, type of sale (wholesale or retail), and the percentage of discounts provided in retail trade. According to many buyers, cost is the only drawback of Bushido Group Ltd. products.
The drink has received recognition from buyers in many countries, who noted that the price of the product is worthy of its quality. Bushido brand coffee is made taking into account consumer requirements. A huge assortment provides fans with the opportunity to enjoy the varied and unusual flavors of the invigorating drink.
The drink has received positive reviews from customers, who note that the price of the product, given its quality, is quite affordable. The drink can be weak or strong, depending on the tastes of consumers. It's worth buying this coffee to experience the taste of a true Bushido original.
Types of Bushido instant coffee
The uniqueness of the technology for making instant Bushido lies in the manual roasting of high-quality Arabica varieties. We supply coffee beans that were collected on Brazilian, American, Kenyan, and Asian plantations.
The produced drink does not contain any additives and is recognized as an ecological product. Consumers are offered several types of instant coffee, each of which has a different aftertaste and its own unique aroma:
Red Katana
This drink belongs to the premium class. It is made from a noble Arabica variety. In addition, an African mixture collected from mountain plantations is added for richness of taste. The taste of the drink is rich and rich. It is strong and not very tart at the same time. Packaged in 50 or 100 grams in a glass jar, you can purchase a packaged product. It is quite expensive, about 300-350 rubles. But, according to customer reviews, the price is worthy of the product. Red Katana coffee is used sparingly. After all, to prepare one serving of a strong drink, 0.5 teaspoon is enough.
Black Katana
It is made with a mixture called Vera Cruz, which is openly grilled over charcoal. Comes from American plantations. The uniqueness of the taste - strength, astringency and bitterness are balanced, an unobtrusive sourness with a light mixed bread aroma is felt. Somewhere, a prune taste is vaguely felt in the drink. Analyzing reviews from gourmets, we can safely say that the drink is almost not similar to instant coffee, but rather resembles that prepared in a coffee machine or brewed in a Turkish coffee pot. And yet, it does not lose its taste and aroma after it cools down. You can buy Black Katana coffee at a coffee shop, paying about 200 rubles for a 50-gram jar.
Light Katana
Those who prefer to savor light coffee without adding cream or sugar should try Light Katana. Soluble granules are made from Kilimanjara Arabica. The beans are roasted using a special technology, as a result of which the drink acquires a soft, delicate taste with a velvety tint. After taking a sip, you can feel the fruity notes. The price for a small jar of Light Katana is about 250 rubles.
Original
Original soluble granules are made from grains carefully collected from South American plantations. After assembly, they are fried using a special technology, as a result of which the refinement of aroma and refinement of taste are preserved. Coffee will appeal to those who love a bitter, invigorating drink. The taste and aroma remain even after cooling. A small jar (50 g) costs 260-280 rubles.
Katana Gold 24 carat
Drinking a cup of Katana Gold 24 carats, every gourmet can imagine himself as a god sitting on the top of Olympus. This instant coffee is special, with a unique taste, aroma and composition of the mixture. Made from a very rare Arabica variety that grows on the slopes of Kilimanjaro. The uniqueness is that the finest edible gold is added to the mixture. They say that this is why the drink has magical properties: it is able to rejuvenate cells and prolong life. In Japan, Katana Gold is the most popular coffee. It is aromatic and does not lose this property as it cools. It costs expensive. For a 100-gram glass jar you will have to pay about 1,200 rubles.
Japanese coffee traditions and features of Bushido
The Land of the Rising Sun is known for ancient Buddhist tea-making ceremonies and, unlike Europe and America, did not even import coffee until the 20th century. Now the situation has changed dramatically: coffee machines have been installed on city streets, although there are few coffee shops, as they are accustomed to in Europe and Russia, but in restaurants visitors are offered coffee no less often than tea.
The Japanese have developed their own preferences in choosing supplier countries and methods of preparing the drink. The most popular here is Jamaican coffee; beans are imported from Kenya, Guatemala and Brazil, but Japanese coffee lovers have only tasted Ethiopian and Tanzanian coffee in Bushido blends.
Espresso and cappuccino are not popular in Japan, so dark roast beans are not in demand here. To please the consumer audience, Bushido first presented freeze-dried coffee on the Japanese market, which can be used in all recipes, and only 10 years later, already in 2012, in beans and ground.
Although Japan is still far behind leaders Sweden and Finland in terms of coffee consumption—it is only in the second ten countries—the Japanese have developed their own coffee drinking culture, and the quality of the drinks they prepare can surprise even the most sophisticated coffee lovers.
And this is due to Bushido. The brand still managed to unite the traditions of East and West, bring their coffee cultures as close as possible and rally a new generation of coffee lovers around itself.
Bushido ground coffee assortment
Bushido also makes great ground coffee. Ground Bushido is produced in tin cans or in special vacuum bags with 250 grams of packaging.
There are two types of Bushido ground coffee – Original and Specialty.
Bushido Original is made from selected robusta and arabica beans. The taste and aroma are rich, but traditional concerns can be forgotten; the drink will not be too strong.
The peculiarity of this type is its deep taste and memorable, unique aftertaste. The coffee has a chocolate flavor with a slight, pleasant bitterness. Has a long and soft aftertaste. The coffee will be stronger, with a greater invigorating effect than the Original.
Which ground coffee is best? You can find our ranking of the best brands here.
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Interesting Facts
The first shop with coffee, which was then called the “African potion,” appeared in Tokyo in 1881, was stylized as Parisian coffee shops, but was not popular with local residents and soon, having gone bankrupt, closed.
According to Euromonitor, today the country is one of the three largest importers of coffee - after the United States and the European Union, and ranks seventh in the top ten global retail markets.
Since 1995, popular coffee chains appeared in Japan - Starbucks, Doutor, Veloce, BECK's, and only after that the number of fans of the brewed drink began to grow.
Known for their passion for a healthy lifestyle, for centuries following a diet in which every calorie is accounted for and every carbohydrate is in place, the Japanese do not accept decaffeinated coffee. Therefore, Decaffeinato drink cannot be found in the country.
Japan has an official holiday - Coffee Day, which is celebrated on October 1st. And there is even a tradition of taking a bath with coffee on this day; famous bath complexes offer this service to clients.
