Bushido coffee is packaged in beautiful Japanese style jars. They have hieroglyphs and an inscription in Russian that the coffee is from Switzerland. Despite the Japanese symbols, the coffee is produced by Swiss specialists, whose customer is the Japanese company Bushido Group Ltd.
The latest technologies are used in production. The beans are roasted by hand. Thanks to the gentle treatment and blending, the product is highly valued by consumers. The concept of this coffee as Japanese comes from the German advertising company Kakoii.
They decided to take advantage of our compatriots’ passion for everything exotic and premium. And that's why the new brand sounds like Bushido. The products are received by consumers in the post-Soviet space, Americans and Koreans.
Production component
One of the mass production coffee factories produces this brand. Produced using uniform hand-roasting technologies and natural cooling under the purest alpine air.
For soluble specimens, use clean mountain water. Grains are purchased from different countries and regions. But despite the fact that these are not exclusive deliveries from high mountain plantations, the product is decent, with Swiss quality.
Available:
- ground;
- soluble;
- bean types of coffee.
Japanese coffee traditions and features of Bushido
The Land of the Rising Sun is known for ancient Buddhist tea-making ceremonies and, unlike Europe and America, did not even import coffee until the 20th century. Now the situation has changed dramatically: coffee machines have been installed on city streets, although there are few coffee shops, as they are accustomed to in Europe and Russia, but in restaurants visitors are offered coffee no less often than tea.
The Japanese have developed their own preferences in choosing supplier countries and methods of preparing the drink. The most popular here is Jamaican coffee; beans are imported from Kenya, Guatemala and Brazil, but Japanese coffee lovers have only tasted Ethiopian and Tanzanian coffee in Bushido blends.
Espresso and cappuccino are not popular in Japan, so dark roast beans are not in demand here. To please the consumer audience, Bushido first presented freeze-dried coffee on the Japanese market, which can be used in all recipes, and only 10 years later, already in 2012, in beans and ground. True, the custard drink is still inferior to the instant drink in demand.
Enterprising and inventive Japanese collaborate with coffee plantation owners around the world and sometimes even buy out farms to grow coffee themselves or at least control the process. But they prefer to entrust grain processing to foreign companies with a good reputation. All types of Bushido are produced by the Swiss company HACO Ltd., and the drink blends are made by Italian masters.
Although Japan is still far behind leaders Sweden and Finland in terms of coffee consumption—it is only in the second ten countries—the Japanese have developed their own coffee drinking culture, and the quality of the drinks they prepare can surprise even the most sophisticated coffee lovers. And this is due to Bushido. The brand still managed to unite the traditions of East and West, bring their coffee cultures as close as possible and rally a new generation of coffee lovers around itself.
Bushido product line
The Horse online platform offers you to familiarize yourself with the full list of products. Brand portal, with only 4 types of freeze-dried drinks.
Red Katana
These are strong, slightly tart drinks with a rich aroma, containing granules of various East African Arabica beans. Sold in bright red packages. The taste has wine notes, with a long aftertaste.
Black Katana
Cans with black labels. Drink with grain mix. The manufacturer calls this mixture Veracruz, and it is also called smoked because the grains are roasted using hot coals. This is a dark grain treatment. The drink smells of smoke from a fire. It is concentrated and slightly bitter.
Types of Bushido instant coffee
Japanese style Bushido coffee is produced in a wide variety of instant products. The most popular of them are 5 types:
- Red Katana;
- Black Katana;
- Light Katana;
- Original;
- Katana Gold 24 carat.
Red katana
Bushido Red Katana is made from various varieties of Arabica. Coffee beans are sourced from East Africa. The product is distinguished by its astringency and strength. Among the taste features are the presence of wine notes and a long aftertaste. The finished drink is very aromatic. This branded blend is packaged in a bright red container.
Black katana
The black label packaging produces a product called Black Katana. This instant coffee is made from beans sourced from the Central and Southern regions of America.
The manufacturer calls the blend used Veracruz. Its characteristic feature is the special roasting of raw materials. The manufacturer roasts coffee beans on hot coals, due to which the product acquires the aroma of campfire smoke. Because of these qualities, many people call Black Katana coffee smoked. The drink is considered the strongest in the line. It is characterized by a rich taste with a distinct bitterness and a long aftertaste.
Light katana
Light Katana is available in pink packaging. To prepare it, good light roasted coffee beans are used. Light Katana is prepared from Arabica beans sourced from Kilimanjaro plantations. The grains have an intense aroma. Industrial name: Kenyvaro. The finished drink has a velvety, delicate taste. Its taste is unobtrusive, light with a fruity, sour aftertaste.
Original
An instant drink made from various grain varieties grown on South American plantations is produced under the name Original. The blend used is called Buenaventura.
A characteristic feature of Bushido Original is its balanced aroma and the presence of a characteristic bitterness. Among all the varieties of instant Bushido, this type is considered the best option for preparing a drink with milk and granulated sugar.
Katana Gold 24 carat
A special feature of the brand is the production of instant coffee Bushido Katana Gold 24 carats. This product contains the additive E175. It represents elements of food grade 24 carat gold. Due to the presence of such particles in the composition, the manufacturer claims that Katana Gold has a lot of useful qualities:
- prolongs skin youth;
- keeps the body in good shape;
- improves the structure of the epidermis.
Additive E175 is not harmful to health; it has a neutral taste and aroma. At the same time, edible gold gives the instant product an interesting appearance, so Katana Gold 24 carats is often bought as a gift.
Ground species
Here are the same types as coffee beans:
Original Bushido made from medium roasted ground beans. Selected grains from Tanzania and South America. Coffee with a persistent, refined aroma and a strong chocolate taste with bitterness.
Specialty, represented by a blend of grains. With a persistent attractive aroma and rich, rich taste. The aftertaste is long and coffee-like.
A separate assortment of the Wood series of the brand
Introduced for Betamax, but with Italian production:
Arabica forte from Tanzania and Kenya. Oak wood is used to roast the beans. The drink is tart and rich.
Delicato has Colombian and Ethiopian Arabica beans. The beans are roasted using orange wood.
Price
Bushido brand coffee is an expensive product; the average price for 100 g of drink ranges from 400 to 700 rubles. The cost of Bushido Katana Gold is significantly higher than that of other types of these products, the approximate cost is 2000 rubles. Prices vary and depend on the quality of packaging, type of sale (wholesale or retail), and the percentage of discounts provided in retail trade. According to many buyers, cost is the only drawback of Bushido Group Ltd. products.
The drink has received recognition from buyers in many countries, who noted that the price of the product is worthy of its quality. Bushido brand coffee is made taking into account consumer requirements. A huge assortment provides fans with the opportunity to enjoy the varied and unusual flavors of the invigorating drink.
Bushido ground and beans
In 2000, Bushido began producing bean and ground coffee.
The company is known for its strict selection of coffee beans, which must be collected only from elite plantations. Raw materials are constantly tested for environmental friendliness.
Roasting is carried out under the supervision of masters who continuously monitor the process. The machines here do only rough mechanical work.
The Bushido method of cooling roasted beans is considered unusual because it is produced using an anhydrous method. For this purpose, natural high alpine air is used.
There are two varieties of Bushido bean coffee: Specialty and Original.
- The first is marked by a bright aroma and aftertaste.
- “Bushido” The original is less strong and gives off caramel and chocolate notes.
The raw material consists of a combination of boiled robusta and arabica beans and belongs to the Premium category. Selected coffee is made from a Buenaventura blend collected in the vastness of South America. The beans are subjected to a medium degree of roasting, before which they are sorted, and this process includes 15 stages. The raw material is elite Arabica coffee, collected on certain plantations under a number of conditions.
Types of Bushido supplied to the Russian market
At the beginning of the century, Russians could only buy Bushido instant coffee. It is of high quality, gives a refined aroma and pleasant taste. The manufacturer managed to preserve the properties of natural coffee in the drink.
In recent decades, consumption of natural coffee has increased, while sales of instant coffee have fallen. In this regard, manufacturers began to work on technology for preparing raw materials for natural Bushido. 6 years ago it appeared in Russian stores as an assortment. At the same time, instant coffee has not disappeared from the shelves due to its demand among customers.
Varieties of instant Bushido
South American, Asian and Kenyan grains are used to make instant Bushido. They are fried using low temperature technology. At the same time, essential oils are almost completely preserved. Aromatic substances are not used to make instant coffee. Therefore, the drink has a unique natural taste and aftertaste. The quality of the coffee is checked by experts.
Here is a list of types of instant Bushido offered to Russian customers:
Types of Bushido coffee differ in the quality of raw materials for its production. Bushido coffee can be purchased on the official website without trade markups.
Types of Ground Bushido
Bushido ground coffee is represented on the Russian market in two varieties - Original and Specialty. There is also a variant of Bushido Kodo. The beans for grinding are Arabica and Robusta. The resulting drinks have a deep taste and persistent coffee aroma. The Original drink is less strong. It smells delicious of chocolate, is a little bitter and gives a candy aftertaste. Ground grains are placed in vacuum foil packaging to preserve the high quality of the product for a long time.
Grain option
This type of drink is also represented on the Russian market in Original and Specialty varieties. Only high-quality grains are taken for sale and sorted several times. The finished raw materials for the drink are vacuum packed. In such packaging, Bushido retains excellent quality for a long time. All varieties of Bushido are quite expensive, which is offset by the excellent taste and pleasant aroma of the drink.
How to distinguish from a fake
Of course, there are many people all over the world who want to try the legendary Bushido coffee. But there are also many who want to pass off their goods as original Japanese coffee.
