Brand history
Coffee beans are roasted daily.
And immediately automatic machines pack freshly roasted coffee into bags with a valve and in vacuum packaging. An acute shortage of inexpensive but high-quality tea and coffee prompted three businessmen to launch their own production in 1994. specialized in the production of Ceylon tea. After some time, production began to bring good profits to its owners, and the company gradually became one of the largest suppliers.
The Jockey brand appeared back in 1999. Several varieties of ground and bean coffee appeared on the market under this brand. Initially, the coffee production process took place abroad, but a year later they opened their own workshop in which coffee was roasted. This part of the enterprise is located next to the tea-packing factory.
Packaging in glass jars and soft packaging is also fully automated - the operator sets the necessary parameters and controls the process
Already in 2021, the figures reached 155 tons of coffee under the Jockey and Jardin brands. Thanks to the special Aromafit valve, all products retain their aroma for a long time. This is one of the most important benefits of coffee. The production of soluble products is established at a factory located abroad. Arabica beans are sourced from 15 different countries.
Today it owns 2 large enterprises, which are located in St. Petersburg and in the Leningrad region (Sverdlova village). There is also a subsidiary company in Ukraine (near Kiev), 20% of its products are sold on the Ukrainian market.
Ground coffee is packaged in vacuum packs - this packaging technology reliably preserves taste and aroma, since it completely eliminates contact of coffee with oxygen
Ormi Trade products are very popular in Germany, and therefore the company decided to build an enterprise for the production of instant coffee. It will begin to operate in mid-2021, and then production will be carried out in Russia.
Buyers' interest in the brand is due to the production of original flavored drinks. Among them are drinks with chocolate, nut and even orange flavors.
What is Jockey coffee made from?
Special roasting of the beans allows us to obtain a product that meets the tastes of each customer.
The company works with Robusta and Arabica, purchasing coffee from all regions where it grows. To better reveal certain characteristics of coffee, each variety is roasted separately and, if necessary, a mixture is created in certain proportions. Hundreds of kilograms of beans are roasted daily and packaged there.
Manual production time has been eliminated and the entire process is controlled by robotic computers. The operator sets the required values, thus achieving the best quality of the product. There are no doubts about the quality, because... The plant has passed European certification.
Range
The products are designed for ordinary people; there are no elite single varieties on sale, so the price is affordable for everyone. You can easily find your own coffee that suits both price and quality.
Classic
This Jockey can be prepared both in a Turk and in coffee makers, French presses, thanks to the fine and medium degree of grinding.
It is a medium roast product, a mixture of beans from India, Mexico, Uganda and Brazil. You can detect subtle notes of sourness. Thick, strong, with a long aftertaste and light sweetness.
Traditional
A blend of Robusta and Arabica. It is for those who love a strong, rich taste. Pleasant to use both in pure form and in combination with milk and cream. Good for making lattes and cocktails.
Caffe Italiano
Pure Arabica beans from Brazil, Ethiopia and India are ideal for making espresso. There is no bitterness, and the foam is light. Has a delicate aroma.
For Turks
The finished drink is characterized by a rather rich taste and magnificent aroma.
The combination of Arabica beans from Vietnam, Cameroon and Mexico will not leave anyone indifferent. The degree of roasting is medium, ultra-fine grinding and only bold, thanks to which it brews quickly even in a cup. Rich, dense, with pleasant notes of fruit and spice.
Eastern style
Dark roast and a mixture of different varieties, each of which gives its own special aroma and taste. There is the smell of ripe fruit, chocolate notes and an intoxicating aftertaste.
Soluble
The bright and deep taste of the freeze-dried drink is in no way inferior to its “natural” counterparts from a Turkish coffee pot or coffee machine.
This category offers drinks that can be quickly prepared. Just add water and the end result will not take long to arrive. In combination with milk and cream they give a delicate, sweet taste.
Favorite
Simpler technology. Ingredients: coffee powder granules. The price is as affordable as possible.
Triumph
The beans from Guatemala are carefully roasted and crystallized by freezing.
Champion
This drink awakens nostalgia and seems to take you back to the past: bright and rich powdered coffee is sent to store shelves in a 100 g tin, just like several decades ago.
It was stopped being produced, but there are still stocks in warehouses.
The product in powder form has a rich taste.
Grain grinding degree
The brand produces coffee products of varying degrees of grinding, which should be taken into account when preparing the drink. Each type of brew requires a specific grind.
Coarse grinding of beans is suitable for those who brew the drink in a press kettle. It is presented in Jockey Traditional or Classic.
If you are buying a product to be prepared in a coffee machine or geyser coffee maker, then you should choose finely ground beans. These are presented in Jockey Italiano and all flavored types.
A very fine grind is suitable for brewing a drink in a Turk or cup.
In the morning, it is advisable to prepare medium-roasted coffee, which contains caffeine. It will fill the body with strength and energy.
In the evening, it is better to brew a dark roast drink. It will turn out soft and tender and will not cause insomnia.
You can easily experiment with flavored varieties and prepare various cocktails based on them.
Flavored
Aroma compositions are added to coffee (bean and powder) during roasting, giving it an interesting taste and pleasant aroma.
The elegant creamy vanilla aroma harmonizes perfectly with the deep and dense taste of real Brazilian coffee.
Irish cream
It tastes like cream and brandy. It has a delicate aroma and strong taste. The blend appealed to many coffee lovers.
Bavarian chocolate
Ground coffee with a touch of classic European dessert is a real find for coffee lovers and those with a sweet tooth.
Invigorating, thick, with a pleasant chocolate taste. Ideal in combination with milk and sugar.
Hazelnut
A drink for those who love light, aromatic coffee with a nutty flavor. The drink reveals itself from different sides, which makes it indispensable in the morning.
Jockey 3 in 1
The classic “3 in 1” portioned coffee made by “Jockey” turns into a bright sweet drink with a rich creamy flavor.
Small sachets are presented. Coffee, sugar and milk in different proportions. For those who often travel or are away from home, this option is simply a godsend. It is important to note that such drinks are high in calories (about 50 kcal in one cup). Therefore, people who care about their health and figure should use it with caution.
Jockey Amaretto Recipe
To prepare an aromatic invigorating drink, you will need a Turk, it is better if it is made of copper. Prepare coffee, sugar and clean water.
First, warm up the empty Turk over the fire. Then sprinkle Jockey with amaretto. For one serving of the drink you will need one teaspoon. Pour one hundred and fifty milliliters of water and place the container on medium heat. As soon as the foam starts to rise, turn off the heat. Stir and pour into a cup. Add sugar to taste and enjoy the noble drink.
The rich assortment of Jockey coffee provides the opportunity for each customer to choose a drink to suit their taste. A high quality product is produced in different packages at an affordable price. The taste of this drink will appeal to any connoisseur of real coffee.
Recipe with "Jockey"
The standard ratio that produces a tasty drink is 100-120 grams of water per 2 heaped spoons of coffee
. What you will need:
- Coffee (“Traditional”) – 3 tsp
- Water – 200 ml
- Milk – 100 ml
- Liquid cream – 15 g
- Sugar
- Turk
Cooking method:
- You need to boil the milk in any suitable container.
- Add sugar, cream and stir
- Brew coffee in a Turkish coffee pot and slowly pour it into milk
- Mix all ingredients
- Pour into a bowl
Reviews
An excellent variety of invigorating budget drink with a bright aroma, among analogues - the really best
Jockey does not pretend to be an elite coffee, so customers treat the brand with loyalty and respect. At a low cost, it exceeds all expectations. In the assortment it is easy to choose a drink for every day that would delight you with its pleasant notes and lift your spirits. The quality of the coffee is at a high level, the company's turnover speaks for itself. It also happens that coffee is not to your taste due to individual preferences. Here, as they say, it comes down to taste and color.
History of origin
The secret is simple - all Jockey products are quite affordable, and the quality is not inferior to many elite brands. Today, every resident of the CIS knows the bright packaging of this coffee, and St. Petersburg never tires of inventing new blends and maintaining the quality of those already loved. To do this, it imports green beans of the best Arabica beans from 15 countries on different continents.
The brand appeared on the territory of the Russian Federation in 1999. Since then it has been constantly evolving:
- expands the range;
- simplifies the pricing policy of goods;
- maintains the quality of the product composition at a high level.
The main purchasing sites are India, Brazil, and Ethiopia. Yes, sophisticated and spoiled coffee lovers disdain coffee from the economy segment, but ordinary customers are not even going to give up their favorite product. “Jockey” products have already won 30% of the coffee market in our country, and these figures speak volumes about its excellent taste.
The key to the success of St. Petersburg coffee is not only excellent grain from the world's best plantations, but also modern processing, grinding and packaging technologies.
How not to buy a fake
The cost is more than affordable (a 250g pack costs 140-190 rubles) - this is truly a popular brand that is actively bought by coffee lovers. The
world market is rich in types of coffee, but there are those who are ready to resell garbage under the guise of original packaging. On the World Wide Web you can find coffee that is several times cheaper than the original, and an inexperienced buyer can fall into a trap. You don’t need to have any special skills to distinguish a fake from an original, just know a few rules.
Place the grains in water. The original will swell and color the water a little. If the grain begins to disintegrate into separate particles in the water and a sediment forms, then most likely it is a mixture of plastic, clay and starch.
Ground coffee is even easier to recognize using the same principle. Pure coffee will remain at the top, and impurities such as ground chestnuts and acorns will settle to the bottom. Ground rye or barley sticks together, forming small lumps, and colors the water a rusty hue.
The main thing in coffee is the rich aroma of the beans; if this is not available, it is better to refuse the purchase
A pinch of coffee is placed on a flat, white sheet and examined for the presence of impurities. There may be particles of a different color and shape.
The original product has a strong coffee smell. If there is none, you should be wary, because it could be chicory.
Counterfeit instant coffee has an empty or rancid-sour taste, because it contains coffee shells, burnt sugar, and chicory. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee, Lavazza and Nescafe in our articles.
Cost and purchase of coffee
The price is more than affordable - this is truly a popular brand that is actively bought by a variety of people. The price is definitely favorable for this level of quality. We present average prices from Moscow online stores.
You can buy the brand’s products in almost any store: it is sold at individual retail outlets, in supermarkets, on the market, and on the Internet. You can order it at Perekrestok or Utkonos, on Ozone. Almost everywhere they sell coffee, there will be this real people's brand. And they are actively buying it!
