Our compatriots heard a lot about Moccona coffee back in the 90s of the 20th century. It is distributed throughout the world. The brand began in 1753, with the opening of a store by Egbert Dau and the sale of Japanese coffee. Sales in Jaur (Netherlands) went quite well, and the entrepreneur became famous. The Dutch began to buy his goods.
Several years passed and the company turned into a successful company for cooperation with Europeans. Then, under the descendants, they founded the large coffee corporation Jacobs Douwe Egberts (JDE). Now it supplies coffee and tea of various brands. The trademark was registered in the 60s.
Classic
Famous Continental Gold products. Other countries know it as Classic. This is a sublimated, rich, universal product, with Arabica and Robusta. With medium roasting grain, mild taste. There is no bitterness in it, but light sourness predominates.
Drinks well with Dark Roast dairy products, dark roasted, with characteristic bitterness and intensity. With a rich aftertaste. Thanks to long heat treatment, oil and sugar come to the surface from the grains, with baking. Therefore, it turns out to have a taste with a coffee note.
With a subtle balanced aroma, without bitterness or sourness Light Roast. This is a morning drink. It is soft, tender, with a slight roasting of the grain.
A combination of vanilla and coffee bitterness in freeze-dried black coffee Moccona Vanilla. Makes amazing cocktails with milk.
With subtle, hazelnut notes of Hazelnut. You can make a cup of espresso or latte.
Mokkona assortment in Russia
The company offers high-quality products, the production recipe of which includes:
- exclusively coffee beans of varying degrees of roasting
- not only several types of coffee, but also aromatic additives
Continental Gold
Continental Gold is a classic instant product.
In particular, the Continental Gold coffee produced by the brand is a classic instant product. In its production, only Arabica beans are used, without the use of blends.
The technology provides for medium roasting of the beans, due to which the sourness characteristic of other brands of instant coffee is not visible in the taste, and the natural aroma is preserved.
One teaspoon of powder added to half a glass of boiling water produces a strong, invigorating drink with a rich taste.
Dark Roast
Dark Roast is obtained using stronger roasting.
The Dark Roast coffee variety is obtained using stronger roasting, which allows the drink to acquire a richer, stronger, slightly bitter taste and goes well with milk and cream, preserving the coffee notes in the resulting cocktail.
Light Roast
Light Roast assumes the lightest degree of roasting.
A variation of a variety that has become a classic, the recipe produced by Light Roast assumes the lightest degree of roasting, allowing the drink to remain quite invigorating due to the required proportion of caffeine, but retain a softer taste due to the lack of bitterness and a balanced aroma.
With natural flavors
Flavored varieties appeared in the line in 2013.
Flavored varieties, which joined the Moccona brand product line in 2013, allow connoisseurs of the drink to experience coffee shades in a new way. Among the varieties supplied to the Russian market, the following are in particular demand:
- Vanilla - coffee produced by sublimation and containing vanilla aroma, which with the addition of milk becomes especially bright and goes well with coffee bitterness and is especially good with fresh baked goods
- Hazelnut is a hazelnut that includes a subtle nutty aroma that helps invigorate and focus
- Caramel – has a pleasant, enveloping, sweet caramel aroma. Its presence gives the drink a softer and more pleasant taste, eliminating bitterness.
Caramel Series
With caramel syrups and flavors, with a sweet and pleasant aroma, coffee cocktails in this series.
Beautiful, dense golden crema foam in Barista Reserve Crema.
With medium roast beans, the soft blend Barista Reserve Smooth Espresso.
Dense, velvety taste in Barista Reserve Rich Espresso.
Black, sublimated without flavorings
With the darkest possible roasting of Espresso Style beans.
Silky finish and lightly roasted beans in French Style soft drinks.
Creamy caramel note, complex berry tones, spicy aroma in Mocha Kenya Style.
With fruity hints, with 100% Exotic Arabica.
With dark roasted grains, the velvety taste of Indulgence.
Dark and very strong drinks, with a soft aftertaste of Rich dark chocolate.
Types of Moccona coffee
The Moccona line includes more than three dozen types of coffee and coffee drinks. The Russian buyer does not have as rich a choice as the European buyer. A limited number of varieties are sold in stores.
Light Roast
The variety is known in Europe under the name Awaken. Coffee for the morning with a delicate taste and strong aroma. Lightly roasted beans were used, intensity 3 out of 10.
Continental Gold
The brand's most popular product. Created from a blend of the best Arabica and Robusta varieties, medium roasted. A universal drink with a soft, balanced taste, light sourness and pleasant aroma.
Dark Roast
Made from an intensely roasted blend, 8 out of 10. Coffee with a characteristic bitterness and a long aftertaste is addressed to lovers of strong varieties. Ideal with milk or cream.
Espresso Style
The strongest variety in the line with an intensity of 10 out of 10. Designed for preparing Italian espresso with stable foam and rich taste.
French Style
A drink in the best traditions of Parisian coffee shops with a delicate aroma. The taste is soft and silky, without bitterness or sourness.
Mocha Kenya Style
Strong coffee with complex berry tones and a caramel aftertaste. The aroma smells of spices.
Exotic
Made from premium Arabica beans. A low-intensity drink with a fruity taste and spicy notes.
Rich
Coffee with dark chocolate flavor from a strong roast blend. Refers to strong varieties.
Indulgence
Made from pure Arabica, heat treatment intensity – 8. Dark variety with caramel notes and velvety taste. Ideal for making coffee cake.
Vanilla
Dessert coffee with added vanilla goes well with milk or cream.
Caramel
A drink with a creamy caramel aroma and delicate taste. The manufacturer recommends using the variety for cocktails.
Cost of Moccona coffee
These are indicative prices. You can catch a promotion and buy it much cheaper.
- 550 rub. for Continental Gold in a jar, 190;
- 200 rub. per jar 50 g, as well as Light and Dark;
- 310-320 rub. per jar 100 g;
- 220 rub. for soft packs, 75 g;
- 230-300 rub. for Caramel, Vanilla, Hazelnut in glass jars, 95 g.
The products are sold in large supermarkets and on the Internet.
Read: Premium coffee brand Jardin
How does modern production work?
The Moccona brand has gained worldwide fame thanks to its focus on quality. Until now, the company is trying to purchase good grain and strictly follow production technology.
Instant products are 100% coffee beans. Technologists carefully select blends of Arabica and Robusta of various varieties, trying to produce goods with common organoleptic characteristics from one batch to the next.
Much attention is paid to roasting raw materials. Different types require different degrees of roasting of the beans. Also, a lot depends on the raw materials received - where they were grown, what the humidity level was that year. Experts select the optimal roasting program every time:
- light for a mild taste;
- medium for a richer drink;
- dark for the most intense coffee, which is recommended to be drunk without milk.
At the last stage, the grains are moistened with water and quickly cooled with a stream of cold air.
To obtain freeze-dried coffee, it is first brewed and then frozen. When vacuum drying, ice crystals are removed, leaving a pure product in granules. Next, it is spray-dried, and after packaging and sale in retail chains, Mokko lovers receive high-quality coffee with an almost completely preserved aroma.
Brand history
The first shop of the same name selling tea, coffee and tobacco, called Douwe Egberts, was opened in a small village in the north of the Netherlands, Jaure. This tiny family business has grown into an international company in just a few decades of existence. Today, the brand’s products are supplied to all countries of Western Europe, Russia, Belarus, Ukraine and others.
Mokkona coffee is a high quality product in the middle price category. These customer-optimal qualities are achieved through skillful planning and production. After opening a coffee shop for 20 years, its managers were able to become the main suppliers of similar products to most stores in their own and neighboring provinces.
Since 1889, the company has reached a new level of development, the work of sales agents has been revised, and new contracts have been concluded with direct producers of coffee and tea. A coffee roasting and packaging plant opened in 1919 in Utrecht, and later another plant was built in Belgium. The Douwe Egberts trademark acquires the status of a national company and becomes a supplier of tea and coffee to Holland and other European countries. This leads to a significant increase in demand and company revenue.
In 1978, two large coffee brands, Douwe Egberts and Sara Lee Corporation, merged, resulting in the emergence of the Sara Lee International management group. Makkon products appeared in Russia in 1990 and occupied one of the premium market segments.
Freeze-dried product with a rich taste, ideal for preparing many drinks and desserts
Reviews
Marfa: I bought Mokkona Dark - the coffee is very strong, the bitterness is pronounced, so I add 1 cup less than any other instant drink. I prefer to drink it with milk. I like the taste, it invigorates well, it’s good in the morning when it’s simply impossible to wake up, I also like the aroma, similar to the one that hovers in coffee shops.
Dmitry: I rarely drink coffee, but only good coffee. I bought Mokkona a long time ago, now I’ve returned to it again and have no doubt about the quality: still the same strength, amazing aroma and rich taste. Still, freeze-dried coffee is an order of magnitude better than regular instant coffee!
Svetlana: I prefer coffee drinks with milk, cream, liqueur. They take time to prepare, but I found my own option - to cook using instant Mokkona. It is always strong, with a pronounced aroma, gives good color and strength. Love him. Angelina: not impressed, even the most expensive elite instant coffee cannot be better than ground coffee.
