Many people have probably noticed it on supermarket shelves, and some have tried the delicious aromatic Lavazza coffee. This Italian drink differs from others in its noble taste and excellent aroma. A huge assortment and the perfect combination of grains is the main feature of the Lavazza brand. Today we will learn about the varieties of Lavazza coffee and its description.
What is Lavazza coffee
The founder of this brand was the Italian grocer Luigi Lavazza, who sells food and coffee, among other things. He came up with the idea of making a mix of different varieties of coffee beans, thereby improving its taste. This approach to creating the product, as well as packaging in parchment with a logo, added zest to the product and brought worldwide popularity.
Types of Lavazza coffee
All types of Lavazza coffee have a different combination of coffee bean varieties and differ in taste and aroma:
| Name | Ratio in % Arabica and Robusta | Description of taste |
| Filtro Classico | 100/0 | Floral-spicy aroma |
| Pienaroma | 100/0 | Sourish taste, minimal caffeine content |
| Crema Aroma | 80/20 | Traditional taste, requires the addition of milk and cream |
| Caffe Espresso | 100/0 | Deep aroma due to medium roasting of beans |
| Qualita Rossa | 70/30 | Has a slight chocolate scent |
| Club (Lavazza Club) | 100/0 | Softened taste of 100% Arabica |
| iTierra | 100/0 | Chocolate flavor, rich foam |
| Qualita Oro | 100/0 | Classic with honey flavor |
| Bella Crema | 100/0 | Notes of vanilla, caramel, chocolate |
| Grand Espresso | 100/0 | Chocolate-spicy shades without bitterness |
| Gran Riserva | 70/30 | Strong, sour and bitter, contains a lot of caffeine |
| Crema e Gusto Forte | 80/20 | Chocolate taste with bitterness |
| Crema e Gusto | 30/70 | Spicy chocolate-creamy taste |
| Caffe Decaffeinato | 60/40 | Bright, rich taste without caffeine |
| Super Gusto | 80/20 | Spicy and fruity shades |
History of the Lavazza brand
This company appeared at the very end of the 19th century. in Italian Turin. Its founder is considered to be small grocer Luigi Lavazza. It was he who came up with the idea of not only roasting beans and blending different types of coffee, but also packaging them in parchment. Thanks to this, the grains retained their unusual aroma longer.
At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company. The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.
Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.
Ground coffee Lavazza
This coffee (in English – coffee, in Ukrainian – kava) is very popular not only among Italians, but also in many other countries of the world. The product is in such demand due to its classic taste and rich, deep aroma of Arabica beans with varying degrees of roasting. You can buy ground Lavazza coffee at a large retail chain or order delivery of your purchase by mail via the Internet to Moscow, St. Petersburg and other cities. For coffee machines, this product is sold in capsules.
Crema Gusto
You can buy Lavazza coffee at the Dom Coffee store. This product is an assortment of high-quality Arabica and Robusta varieties in a ratio of 30/70%. The most important indicator of the drink is the persistent crema (foam) and the rich taste of chocolate and nuts. This variety is used for preparing drinks with added milk:
- name: LAVAZZA CREMA E GUSTO;
- price: 207 rubles;
- characteristics: Italy, fine grinding, weight – 250 grams;
- pros: strong, inexpensive;
- cons: not found.
Decaffeinato
Italian Lavazza Decaffeinato coffee includes 60% Arabica and 40% Robusta, the processing technology of which includes pure water and carbon dioxide (without chemicals). This approach ensures environmental friendliness and high quality of the product. From this type you can prepare cappuccino, macchiato, espresso in a Turk or coffee machine. Decaffeinato has a classic rich taste and aroma:
- name: Lavazza Caffè Decaffeinato;
- price: 395 rub.;
- characteristics: Italy, packaging – vacuum bag, weight – 250 grams, ground (medium grind);
- pros: does not contain caffeine;
- cons: high cost.
Espresso
Lavazza espresso is made from 100% Arabica, collected on plantations in Africa and Central America. The beans were medium-roasted before grinding, so the product has a strong, rich taste with chocolate notes:
- name: Lavazza Espresso;
- price: 280 rub.;
- characteristics: Italy, weight – 250 grams, ground (medium grind);
- pros: long-lasting foam;
- cons: not found.
Oro
Lavazza Oro is one of the most popular among lovers of strong drinks. It has a floral-fruity aroma and a honey aftertaste, and is used for preparing drinks at home and professionally. Suitable for use in coffee machines and Turks:
- name: Lavazza Oro;
- price: 290 rub.;
- characteristics: Italy, weight – 250 g, vacuum packaging with a valve, medium degree of roasting, medium grinding;
- pros: delicate scent with floral notes;
- cons: not found.
Rossa
Italian coffee Lavazza Rosso includes 70% Arabica and 30% Robusta, due to which it has a strong, rich taste with amazing notes of chocolate. Prepared in the most exquisite restaurants around the world. Feel like a guest of one of these establishments, being in your own kitchen with a cup of aromatic Lavazza Rosso:
- name: Lavazza Rossa;
- price: 298 rub.;
- characteristics: Italy, weight – 250 g, vacuum bag, ground (medium grind), medium roast;
- pros: soft velvety taste;
- cons: not found.
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Lavazza coffee beans
True connoisseurs of this strong drink prefer to buy Lavazza coffee beans and grind them themselves. A drink made from freshly ground beans is especially tasty, rich and aromatic. The most demanding gourmets take green beans and fry them to the desired consistency, but not all retail outlets sell them, and the product is expensive. It’s quite possible to find it on the manufacturer’s official website, and if you get into promotions, discounts, or sales, you can purchase the product relatively cheaply.
Crema e Aroma
In addition to the ground product, you can buy Lavazza coffee beans, which contain 80% Arabica and 20% Robusta. The product has a rich taste and long aftertaste, ideal for preparing your favorite invigorating drinks with milk:
- name: Lavazza Crema e Aroma;
- price: 900 rub.;
- characteristics: Italy, weight – 1 kg, grain;
- pros: dense thick foam;
- cons: not found.
GoldSelection
You can buy Lavazza coffee beans called Gold Selection on the Baristas store website. The product consists of 100% Arabica coffee and has a deep creamy taste with hints of chocolate. Indispensable for making cappuccino and latte:
- name: Lavazza Gold Selection;
- price: 1320 rub.;
- characteristics: Italy, weight – 1 kg, grain, medium roast, vacuum packaging;
- pros: no bitterness;
- cons: not found.
Grand Espresso
A truly delicious drink can only be prepared from high-quality beans, such a product is presented by the Lavazza company, and it is called Grand Espresso. Its bouquet consists of 70% Arabica and 30% Robusta, and its strength and unique aftertaste are ensured by the strong roasting of coffee beans:
- name: Lavazza Grand Espresso;
- price: 790 rub.;
- characteristics: Italy, grain, weight – 1 kg, vacuum packaging, high degree of roasting;
- pros: spicy notes;
- cons: not found.
Top Class
This type of Lavazza coffee bean includes Arabica and Robusta in a ratio of 90:10. The uniqueness of its taste is ensured by the Asian Robusta variety, adding chocolate sophistication to the drink. South American Arabica “gives” a deep taste, an aftertaste of bitter cocoa:
- name: Lavazza Top Class;
- price: 1319 RUR;
- characteristics: Italy, weight – 1 kg, beans, medium roast;
- pluses: pleasant aftertaste;
- cons: not found.
Super Crema
The Super Cream blend consists of 80% Arabica and 20% Robusta. This is another variety that is in demand among Italians. The product is ideal for preparing an aromatic drink in a coffee machine; it has an amazing subtle taste of chocolate with notes of almonds, honey, and dried fruits:
- name: Lavazza Super Crema;
- price: 1155 rub.;
- characteristics: Italy, weight – 1 kg, grain, medium roast;
- pros: long-lasting velvety foam;
- cons: not found.
New challenges for business, new opportunities
Problems for all coffee producers in Italy began a year before the start of World War II, when Mussolini introduced a ban on coffee imports. The Second World War left its mark on the company's activities, but during this difficult period Lavazza did not disappear or be lost from sight, but only reduced production volumes. In order to somehow stay afloat and survive, the management decides to restructure, the company begins trading in everything that is in demand, during the same period, Luigi’s third son Pericles goes to the front.
Even after the losses and financial losses incurred, the company resumes active operations and increases production rates. Immediately after the end of the war, the Lavazza brothers: Mario, Beppe and Pericles begin to pursue a policy to promote the brand. Already in 1946, the plant in Corso Giulio Cesare was reconstructed, which made it possible to continue roasting coffee beans, and in 1947 sales volumes amounted to 407 tons of coffee. During this period, the Lavazza brand logo, created by the Italian design center Aerostudio Borghi, finally appears on the packs. Now high-quality and incomparable coffee could be recognized not only by its smell and taste, but also by its packaging.
Four years later, the first advertising slogan appeared, which read: “Lavazza coffee is heaven in a cup.” Five years later, Lavazza opens its first coffee roasting plant in Turin at Corso Novaro 59, where the company's head office is located today. The new plant features a vertical conveyor that transports the coffee through three floors to be roasted, blended and packaged. The use of a unique “gravity” processing system made it possible to process about 40 thousand kilograms of grains per day, such a scale has turned Lavazza into one of the largest producers.
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How to choose Lavazza coffee
If you decide to buy Lavazza coffee in an online store or a regular retail chain, follow these recommendations:
- A genuine product should not have a crease on the side of the vacuum packaging where the date of manufacture is stamped.
- The packaging of the fakes is flattened and elongated. The original pack is dense, its bottom has a clear rectangular shape.
- Genuine grains have a beautiful brown color and are evenly roasted.
- The branded soft packaging is equipped with a valve with a cut in the middle or along the edges that releases carbon dioxide. In a fake, the valve is hard to see and has 2 small holes in the center.
