History of the Italian bean and ground coffee brand
Luigi Lavazza is the founder of the world famous coffee brand.
The favorite brand of Italians, Lavazza, got its name in honor of its creator, the humble grocer Louis Lavazza. Coming from a farming family, he opened a small shop in Turin in 1895 and quickly acquired regular customers.
The competitive market demanded more, and Luigi began ordering products from different regions. Then he noticed that the beans, depending on the growth of the coffee tree, have differences, and began to mix them, achieving ideal combinations. In small steps, the bulk sale turned into a small factory, and the product acquired a logo. In the 1950s, the entrepreneur and his family expanded production by creating workshops for roasting, processing and packaging coffee beans.
Today, the coffee manufacturer Lavazza is one of the major sales representatives, which is famous all over the world.
Today, the business is run by the fourth generation of the Lavazza family and is successfully modernizing it, buying out third-party companies and surprising customers with new blends of beans and ground coffee. The name of the brand is known primarily to football fans - the brand is one of the sponsors of the English club Liverpool.
History of brand development
As a coffee brand, Lavazza appeared at the beginning of the 21st century, although the founding date is considered to be 1895. At this time, a small shop was opened in the town of Turin selling a wide variety of products, including coffee. It was a new product on the market, and not every buyer had yet become addicted to it. But Luingi Lavazza considered the new direction in trading promising and profitable. He began to expand the purchase of coffee beans from different continents, roasting them and combining them with each other. This is how the first blends of coffee beans appeared.
Previously, only monosarta was offered to the market, so Luigi can be considered the pioneer of coffee blends. Italian Lavazza coffee today includes dozens of types of ground and grain coffee, with different taste, aromatic and organoleptic properties.
Just a few years later, the company managed to expand its business, register as a trademark and purchase several vehicles to deliver its own products. Another of Luigi's innovations was collaboration with cafes and restaurants. The brand independently delivered its products to them upon first request.
Edible cup from Lavazza
Soon the roasting shop was expanded, Luigi developed even more coffee blends, and carried out an advertising campaign for his products. But there were some pitfalls. The Second World War led to the decline of the coffee business, and in order to stay afloat, Lavazza had to sell completely different products. After the war we had to start all over again.
Today Lavazza coffee is a world-famous brand. He owns 4 large enterprises in Italy, one in the USA and one in Western Europe. Its products can be purchased in 80 countries around the world. His coffee is drunk in all famous coffee chains around the world.
The brand's management keeps up with the times, developing new business strategies, offering unusual coffee blends and supporting its partners.
Italians consider Lavazza their best brand, and this is the main award for all 4 generations of leaders from the Luigi Lavazza dynasty.
Raw materials and production
Raw materials for a wide variety of choices are supplied from all corners of the planet.
The geography of raw material supplies is very extensive, including the United States, Africa and Asia. And in 2002, the company launched the Tierra project, aimed at developing agriculture, improving working conditions of the population and the environment in countries such as Peru, Colombia and Honduras.
An integral part of the brand is quality. Each stage, from choosing a plantation location and harvesting to tasting ready-made blends, is controlled by relevant employees. Lavazza has more than 50 training centers, which annually graduate more than 30 thousand specialists.
Lavazza is one of the most important coffee roasters in the world
Production is distributed across 4 factories in Italy and 7 branches in Europe and America. All factories boast automated equipment controlled by computer systems.
Coffee rulers
It is impossible to say unequivocally which Lavazza blend is better. It all depends on personal taste preferences and cooking recipes.
Lavazza Qualità Oro
A distinctive feature of this coffee is not only its rich aroma, but also a light floral and fruity flair, which is subtly felt during the preparation of
this Classic Italian coffee. It was created in 1956 by Luigi Lavazza himself and quickly gained popularity among Italians. The blend contains the best varieties of American and Brazilian Arabica, which enriches the drink with honey and floral tones.
Washed medium roast beans soften the taste. It makes an excellent espresso, cappuccino or latte macchiato. You can prepare it in a Turk or coffee machine.
Lavazza Qualità Rossa
The soft, velvety taste with a long sweetish aftertaste and slight bitterness especially appeals to lovers of strong cocktails with milk.
It has been a favorite of Italians for more than 100 years. A blend of 40% Arabica and 60% Robusta is suitable for lovers of strong coffee. A spicy mixture with a velvety chocolate taste is suitable not only for making espresso, but will also pleasantly surprise you in combination with milk or whipped cream. It is recommended to brew coffee in a filter coffee machine or espresso machine.
Lavazza Crema e Gusto
Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste.
Coffee is combined from 30% Arabica and 70% Robusta and is one of the most popular choices of customers. The tricks of combining beans are kept secret, which creates intrigue when tasting a premium drink. Intense aroma, thick creamy taste and strength - what true espresso connoisseurs need. Milk will somewhat simplify the taste without fully revealing it.
Lavazza iTierra
The brewed coffee has a pleasant chocolate taste and comes out with a high dense foam.
The name of the line is directly related to the social program of the same name, launched in 2002. The mixture consists of 100% Arabica beans grown in Peru, Colombia and Honduras using environmentally friendly technologies and roasted using air convection. You can prepare this blend in any way - it will delight you with its strength, thick foam and unobtrusive sourness.
Lavazza Club
Thanks to a special roasting technology, the drink has a pleasant aroma and a zest in taste.
The composition includes exclusively Arabica beans collected on the highland plantations of Latin America. Such conditions allow us to pay attention to each coffee tree, which improves the quality of the product. Lavazza Club is ideal for mocha, the base of which is brewed in a Turk or coffee maker.
Lavazza Caffè Decaffeinato
Special bean processing technology allows the caffeine content to be reduced to zero without compromising taste and aroma.
A line designed for customers who choose decaffeinated coffee. 100% Arabica is decaffeinated without the use of chemicals and is carried out using water and carbon dioxide. This allows you to preserve the soft, rich taste and aroma of the finished drink. Caffè Decaffeinato is suitable for all kinds of recipes and cooking methods. And you can enjoy your favorite drink at any time of the day.
Lavazza Caffè Espresso
The true classic taste of coffee, which contains only Arabica beans.
It is an excellent choice for savoring a cup of premium espresso. The mixture includes medium-roasted Arabica beans selected from the highland plantations of Africa and America. Caffè Espresso has a rich, spicy, floral flavor and creamy crema that develops most when cooked in a cezve (Turk).
Lavazza Crema e Aroma
It has a fairly traditional taste: rich, thick, but without bitterness.
It consists of 80% Arabica and 20% Robusta, Viennese roasted. This blend boasts a long-lasting creamy foam and a mild aroma. The creators of the line and experienced baristas recommend using Crema e Aroma as a base for recipes with milk or whipped cream. Cooking can be done in any way - this will not affect the refined taste in any way.
Lavazza Super Crema
The most famous Italian type, which includes American Arabica and a mixture of Indonesian Robusta.
A very popular mix, including 80% South American Arabica and 20% Indonesian Robusta medium roast, made using Italian technology. Due to the mixing of grains from different continents, the blend has a bright floral aroma. The taste is soft, highlighted by a slight sourness, so Lavazza Super Crema can be consumed either in its pure form or with the addition of milk or cream.
Lavazza Crema e Gusto Gusto Forte
This type is represented by varieties of Arabica from Brazil and Robusta from Africa, characterized by a strong degree of roasting.
Created for true connoisseurs of Americano. The manufacturer notes the special qualities of the blend in combination with milk. However, in its pure form, the taste is equally unusual and self-sufficient. Here, 80% of the mixture is Robusta and 20% Arabica, and the beans are deeply roasted. Therefore, the finished drink has a rich black color and a dense consistency. The product is suitable for brewing in a Turk or geyser-type coffee maker.
Lavazza Filtro Classico
A mixture of African and American Arabica F iltro Classic (does not have the bitterness and astringency inherent in other Italian compositions)
Designed for preparation in filter coffee makers. Ideal for people who like to drink large amounts of coffee - office workers, participants in conferences and exhibitions at coffee breaks, or professions that have to stay awake at night. The rich but soft taste and floral aroma are due to 100% medium-roasted Arabica.
Lavazza Pienaroma
Lavazza Pienaroma consists of American Arabica varieties that contain a minimum of caffeine.
For lovers of non-standard combinations. A blend of Arabica beans from South America surprises with subtle notes of exotic fruits and a long chocolate aftertaste. Pienaroma has a velvety consistency and a balanced amount of caffeine. Preference in preparation is best given to espresso-based drinks with the addition of milk or cream.
Lavazza Super Gusto
Do not fill the container completely - only a half-filled cup can convey the flavor bouquet and harmony of aromas.
An eco-friendly line, a feature of which is the use of organic fertilizers in the process of growing and processing raw materials. The grains for Super Gusto are collected from production plantations around the world. You can prepare the drink using any method: in a coffee machine, Turk, French press. The result will delight you with a rich, bright taste, lush foam, and chocolate aroma.
Lavazza Gran Riserva
Riserva contains a lot of caffeine and is best prepared in a coffee machine.
An unusual blend of 70% Arabica and 30% Robusta, dark roasted.
Despite this, there is no cloying bitterness, and the taste is complex, with an enveloping liqueur undertone. Due to the specific taste, Gran Riserva is a line that is not for everyone and is not suitable for everyone. It is preferable to prepare a blend with a high caffeine content in a coffee machine and consume it as espresso.
Recommendations for selection
People's requirements for coffee are so diverse that it is difficult to put together a list of general requirements for the drink. Manufacturers provide the opportunity to choose not only by taste, but also by the strength of the drink, and by the method of its preparation.
Basic criteria for choosing ground coffee:
| Criterion | Description |
| Features depending on the country of origin |
|
| Type of grains |
|
| Roasting degree |
|
| Grinding |
|
| Package | It varies in weight and material used to make the outer protective layer:
|
There are several more items that determine the choice of coffee:
- with or without caffeine;
- presence of third-party flavorings;
- Can be combined with milk and cream.
When purchasing coffee in large quantities, you should remember that the taste of the finished drink depends on the storage conditions of the coffee beans. Ground coffee loses 60% of its aroma within 30 minutes of grinding. World trading exchanges say that the most traded product in the world is oil, but the second position in terms of sales is coffee.
Coffee beans lose 60% of their aroma within 30 minutes of grinding. And after opening the sealed package, the aroma disappears within 5-7 days, so it is recommended to store coffee in beans. However, they also quickly lose their taste in the absence of sealed packaging, under the influence of light and humidity in the room.
Manufacturers are familiar with this problem, which is why they offer capsule coffee makers to consumers. Later, packaging in pods appeared. New innovative solutions to a global consumer problem may emerge - how to preserve the delicate aroma and original taste of coffee.
The Lavazza brand, as a market leader, offers all possible packaging options for ground coffee. According to customer reviews, the entire line of coffee blends and single coffee of this brand differ from each other in their range of taste sensations.
Reviews of Lavazza coffee
To select “your” variety, you will have to experiment.
Lavazza coffee receives feedback not only from average consumers, but also from real gourmets. The brand, to a greater extent, collects positive reviews based on the variety of varieties and high quality of products. Coffee lovers note the taste characteristics and rich aroma, preserved in a convenient, airtight package. They also share personal recipes, including adding all kinds of spices, ice and even butter, and discuss the most suitable brands of milk for diluting a homogeneous base.
It happens that a person does not immediately find a suitable Lavazza variety or stumbles upon a fake - this is how unflattering opinions are born. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee in our articles.
Counterfeits on the Russian market
If you want to buy real Lavazza, you need to go to a specialized store.
Unfortunately, unscrupulous entrepreneurs are increasingly distributing counterfeits of the famous Italian brand “Lavazza”. In order not to become a victim of deception and not to be disappointed in the product, you need to know several signs by which you can distinguish the original from the fake:
- There should be no fold on the side.
- The original contains a sticker with information about the importer.
- In addition to the production date, the real manufacturer also sets the time.
- High-quality roasting - original varieties have a uniform dark brown bean color.
- The smell of the fake is specific and more reminiscent of roasted sunflower seeds.
Therefore, it is better to buy coffee from trusted sellers, or better yet, from chain stores where receipts are issued and products are certified.
Reviews
Marina: My favorite Lavazza is Qualita ORO. Everything about it is harmonious: taste, smell and grind. You can brew it in a cup; there will be no grounds left on your tongue. I like the lack of bitterness, this also confirms that there is no robusta in the coffee - only Arabica.
Evgenia: I love strength and bitterness in coffee. I found one at Lavazza - this is Matino. Consists only of 2 varieties of Robusta. Only he gives me a boost of energy every morning.
Karina: I like Crema Aroma the most in the line of the Italian brand. The good foam that appears even after brewing in a cup is captivating. For me this is one of the indicators of good quality coffee.
Lyudmila: Lavazza Crema Gusto - this is what is presented in every store. Other types of brand products are rare. I love this coffee, but I would like to try other blends, I read about unique blends like Lavazza Club and others. Need to order online.
