Lavazza coffee beans, ground, instant

Italian Lavazza coffee, the types of which will appeal to the most sophisticated gourmets, is known throughout the world for its high quality and unsurpassed taste and aroma.

This coffee comforts and pleases those who find themselves far from home, regardless of whether it is prepared by a barista, taking into account professional secrets and subtleties of design, or by an ordinary vending machine at the airport. In grains, pods and capsules, ground and instant - “lavazza” whatever your heart desires. And only excellent quality.

history of the company

It all started with the decision of Luigi Lavazzo, who came from a farming family, to start his own business. In 1895 he came to Turin and opened a grocery store. The friendly and enterprising owner of the food store was quickly remembered, and the number of regular customers grew. And Luigi in the evenings, looking through the remaining reserves of olive oil, cereals and spices, inhaled the aroma of coffee beans.

Bags of coffee stood in the darkest corner, and when Señor Lavazzo looked at them, he began to dream of distant countries, where dark-skinned women in bright outfits collected dark red fruits from narrow-leaved trees.

At that time, no one could offer better and more delicious coffee. Therefore, the small grocery store quickly grew into the world's most famous coffee company. The dawn of this enterprise came in the post-war period. In 1947, the brand's current logo was invented. Despite Luigi's death in 1949, coffee sales not only did not decline, but increased so much that in the late 1950s. the company acquired its own coffee roasting plant.

Now Lavazza has become the largest coffee producer in the world. The company produces many types of it with an excellent blend, differing from each other in the percentage of different types of coffee in one package.

The company opened a branch abroad in 1982, in Paris, and in 1990, in order to popularize Italian coffee in the British capital, it created Lavazza Coffees Ltd.

The process of conquering the world continues today:

in 2014, Lavazza, together with Illycaffè, took part in an experiment - sequencing the genome of Arabica coffee;
in 2015, the leading coffee brand in the Baltic countries and Denmark, MERRILD, was added to the company and an Australian distribution company was purchased;
in 2021, the French Carte Noire with its plant in Occitania became part of the Lavazza Group of Companies, which allowed the Italian brand to occupy a strategic position in the fifth coffee market in the world - French;
in 2021, the large North American retail chain KICKING HORSE COFFEE was acquired.

According to the world ranking, oil is in the first position of the most sold goods, and coffee is in second, with the rest far behind. Lavazza also deserves credit for this arrangement.

Lavazza in numbers

The Lavazza company uses coffee from the best plantations for its magnificent blends, plus modern bean roasting technology, proprietary multi-layer light-protective packaging with a one-way valve that prevents the penetration of oxygen and moisture - all this provides the unique taste and aroma characteristic of Lavazza coffee.

27 billion cups of Lavazza coffee are consumed worldwide every year.
1.9 billion euros - annual turnover.
90 countries in which the company has branches and a distribution network.
3,000 employees.
6 enterprises: 3 Italian factories and 1 French, two hubs - Brazilian and Indian, to serve local markets.
50 Training Center Lavazza, where every year 30 thousand clients, journalists and bloggers learn the intricacies of making espresso and study the history of coffee.
60.3% of the company's income comes from foreign markets.

Interesting facts about the brand

Since 1989, when the company offered the world the Lavazza Espresso Point system - a coffee machine using pods (Italian: cialda - tablet), disposable bags of ground coffee, vending machines have filled offices and public places - shops, train stations.

In 2004, the expansion effect intensified: Lavazza BLUE appeared on the market - a new espresso preparation system for offices, with a self-protecting capsule, which made the drink even easier to prepare and more popular.

In the forties, at one of the meetings at the Circolo degli Artisti, Beppe Lavazzo, always interested in art and keen on photography, met the artist and ordered him a collection of advertising postcards. The deal was so successful that orders began to be repeated regularly, although they made offers to different artists.

Photographer Thierry Le Goux, who took part in the creation of the 2004 calendar, created a work in which a cup of Lavazza espresso flies into space.

Ten years later, in 2014, Le Goux’s fantasies came true: Italian Samantha Cristoforetti became the first astronaut to drink coffee in orbit. The International Space Station installed ISSpresso, the first capsule espresso machine named after the International Space Station (ISS) to operate successfully in the extreme conditions of space.

Lavazza's partner in this project was the Italian engineering company Argotec, which designs aerospace systems.

Range

Beans and ground coffee can be purchased in cans, capsules and packages. They contain different types of grains. The Lavazza brand is also famous for its drink additives - coffee syrups. Therefore, you can brew different coffee each time.

The manufacturer indicated on each package the main properties and composition of the product, and also offers various cooking recipes.

The entire Lavazza line is divided into:

100% Arabica

Lavazza iTierra. Tiera coffee contains selected Arabica beans from Peru and Colombia. Brewed coffee has a pleasant chocolate taste and comes out with a high dense foam. The beans grow in clean, unpolluted areas and retain their floral flavor for a long time.
Lavazza Caffè Espresso. An elite and expensive product, the grains of which grow in America and Africa. The features of uniform roasting allow the drink to acquire an original taste.
Lavazza Qualità Oro. Consists of expensive, exquisite Arabica beans and is considered real Italian espresso. The product contains the best Brazilian and American varieties. Lavazza Oro coffee beans are medium roasted. It can be distinguished from others by its fruity-honey taste, which contains a slight sourness. Lavazza Oro coffee beans are sold in 1 kg packaging. You can also buy ground coffee Lavazza oro medium grind, packaged in 250 grams or in capsules.
Lavazza Bella Crema. The product contains Brazilian and American grains, which are medium-roasted. Brewed espresso has a chocolate-vanilla flavor, the foam is dense and thick.
Lavazza Filtro

Arabica and Robusta varieties

Lavazza Super Crema. The most famous Italian variety, which includes American Arabica and a mixture of Indonesian Robusta. Goes well with milk.
Lavazza Super Gusto. The grains of this variety are collected in ecologically clean areas. In the finished Lavazza gusto forte, you can hear the fruity notes of Arabica and the spice of Robusta, resulting in a thick foam.
Lavazza Crema e Aroma. The product is produced in a package weighing 1 kg. This coffee tastes strong and has a dense foam. It is good to cook with cream and milk.
Lavazza Crema e Gusto Forte. This type is represented by varieties of Arabica from Brazil and Robusta from Africa, and is distinguished by a strong degree of roasting. It has a rich taste, in which strength and chocolate notes are felt. Since lavazza espresso vending gusto forte contains a lot of caffeine, it is suitable for brewing Americano.

Lavazza Top Class

It is a blend of aromatic coffee beans from Central America and Brazil with sweet, rich Robusta grown in Asia. The medium roast blend is composed of 90% Arabica and 10% Robusta. Top Class is best suited for making espresso, ristretto, flat white, cortado and latte macchiato. Some of our customers who have spent a lot of time in Spain, Italy and Greece prefer Lavazza Top Class because it reminds them of the taste they are used to abroad.

Lavazza Gran Riserva

Lavazza Gran Riserva. The finished drink has the following properties: it contains bitterness and strong strength. Riserva contains a lot of caffeine and is best prepared in a coffee machine.
Lavazza Qualità Rossa. The product contains grains that grow in Africa and Brazil. Its taste is filled with delicious chocolate shades and has a pleasant aroma. Lavazza Qualità oro coffee is ideal for brewing lattes and cappuccinos.
Lavazza il mattino. Mattino grain coffee, which contains highly roasted beans from Indian and American plantations. A very soft drink with a pronounced chocolate taste. The ground product is also produced in packages of 250 g.

Lavazza Caffè Decaffeinato

This form contains no caffeine, but the taste of coffee remains the same. It perfectly combines grains from Asia and Brazil. A small degree of roasting of the beans makes the coffee thick, aromatic, and rich in taste.

Lavazza Crema e Gusto

Admirers of the delicate foam on the surface of the drink have special respect for Lavazza Crema Gusto products. This is an amazing blend of African Robusta (70%) and Brazilian Arabica (30%).

Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste. Fine grinding makes it possible to enjoy the luxurious aroma of elite varieties. An excellent ingredient for coffee and milkshakes. Reviews indicate the attractive price of the product - for a 250 gram package with delivery to your doorstep you will pay approximately 210 rubles. (average price).

Lavazza producers offer customers dozens of varieties of natural, excellent coffee that meets all the highest standards. It is brewed in Rome, Moscow, London and Paris. Give yourself this true pleasure.

Lavazza coffee ground. Grinding Types

Lavazza's ground range varies in the degree of grinding of the coffee beans. This characteristic is important during preparation - it affects the aromatic characteristics of the finished drinks and allows the taste to fully develop.

The traditional Italian recipe is to brew ground coffee in milk without water. For 200 ml of milk, 1 tsp is enough. spoons of finely ground grains. Sugar is served separately.

The most popular ground product is Qualita Oro medium grind, which is also sold in capsules for capsule coffee machines. The next position is occupied by Espresso and Crema e Gusto. The differences are fine and coarse grinding. These types are united by a special chocolate taste with a creamy tint.

According to experts, good Italian coffee is also represented by the following items:

Decaffeinato is decaffeinated;
Gran Riserva with a sour aftertaste (no bitterness);
Qualita Rossa finely ground;
Crema Gusto from an assortment of the best varieties.

Features of Lavazza Oro coffee

Reviews from real gourmets indicate the following - Qualita Oro is an ideal drink with an affordable price. The fruity-floral aroma harmonizes perfectly with a light hint of honey. The cost is quite affordable - for vacuum packaging with a valve weighing 250 grams. you will pay only 290 rubles.

Lavazza Oro coffee beans are medium roast, medium grind. An ideal option for your first acquaintance with the Italian brand. The advantages of the product are simple brewing in a Turk or coffee maker. Can be used for any type of coffee machine. An amazing honey aftertaste smooths out any imperfections. Although expert assessment indicates their absence.

Interesting:

This product is suitable for preparing iced coffee (freddo), popular in Italy.

The recipe is simple: the brewed drink is cooled, then sugar, cream, and milk are added to taste. After thorough whipping, the finished cocktail is served in an Irish glass.

Lavazza Crema e Gusto finely ground

Admirers of the delicate foam on the surface of the drink have special respect for Lavazza Crema Gusto products. This is an amazing blend of African Robusta (70%) and Brazilian Arabica (30%).

Important!

The heavily roasted Crema e Gusto Forte brand is distinguished by its increased strength compared to its creamy counterpart. Recommended for preparing classic Americano with an original taste. Carefully read the name of the blend on the packaging.

Delicate Lavazza Crema e Aroma

Connoisseurs of special, sophisticated coffee drinks must try the delicate taste of Crema e Aroma. Its features:

Arabica predominates in the blend (80% versus 20% Robusta);
forms a thick dense foam on the finished drink;
Available for sale at prices starting from RUR 200. for 250 grams;
ideal for real Italian espresso.

Important!

It is customary to serve espresso in small, thick-walled porcelain cups. Do not fill the container completely - only a half-filled cup can convey the flavor bouquet and harmony of aromas.

Lavazza Rossa – coffee with a twist

The small percentage of robusta in this blend (only 30%) made the drink delicious. It was appreciated by elite restaurants - in the vastness of Italy, this coffee can be ordered in any prestigious establishment. Qualita Rossa is a fairly strong drink, successfully complemented by interesting chocolate notes.

Budget price category: for vacuum packaging 250 g. retail outlets ask for approximately 300 rubles. The soft, velvety taste with a long sweetish aftertaste and slight bitterness especially appeals to lovers of strong cocktails with milk.

Italian classic – Lavazza espresso

Lavazza Espresso coffee is a special blend created specifically for Italian traditional espresso. A delicious blend of African and South American Arabica beans, roasted to medium, with a medium grind.

Lavazza espresso coffee is popular in most countries of the world, and is only gaining momentum in our market. With decent quality, the product is inexpensive - for 250 grams you will pay about 280 rubles. You can find offerings in beans (like Grand Espresso).

Strong coffee has a rich taste and creates foam when brewed. The Espresso Grand blend is distinguished by the origin of its coffee beans - this unusual mixture with chocolate tones comes from Indonesia.

Types of Lavazza coffee and their description

All types of this drink differ in the different amounts of Arabica and Robusta for each variety.

Lavazza coffee name	Arabica quantity in %	Amount of Robusta in %
Filtro Classic	100	0
Top Class	90	10
Pienaroma	100	0
Crema Aroma	80	20
Espresso	100	0
Qualita Rossa	70	30
Club	100	0
iTierra	100	0
Qualita Oro	100	0
Bella Crema	100	0
Espresso Grand	100	0
Gran Riserva	70	30
Gold Selection	100	0
Super Crema	80	20
Decaffeinato	60	40
Crema e Gusto Forte	80	20
Crema e Gusto	30	70
Super Gusto	80	20

There are also special capsules for coffee machines. Ground coffee also differs in degree of grinding:

small;
average;
large.

View	Grinding
Espresso	ground (finely ground) or in grains
Crema e Gusto	ground (coarse grind)
Qualita Oro	ground (medium grind), beans or coffee capsules
TopClass	only in beans
Club	ground (medium grind) or grains
Qualita Rossa	ground (finely ground) or in grains
Pienaroma	only in beans
Gold Selection	only in beans
Gran Riserva	ground (coarse), in grains or capsules
Super Crema	only in beans
Decaffeinato	ground (fine grind)
Grand Espresso	only in beans

In our country, these are the best and most popular types of Lavazza coffee. How to cook it correctly?

Types of coffee beans and their descriptions

Types of Lavazza coffee and a description of the composition are presented in the following table:

Variety	% Arabica bean content	% Robusta bean content
Top Class	90	10
Lavazza Crema Aroma	80	20
Pienaroma	100	0
Espresso Grand	100	0
iTierra	100	0
Lavazza Qualita Rossa	70	30
Lavazza Qualita Oro	100	0
Gran Riserva	70	30
Bella Crema	100	0
Filtro Classic	100	0
Club	100	0
Super Crema	80	20
Gold Selection	100	0
Decaffeinato	60	40
Espresso	100	0
Crema e Gusto	30	70
Crema e Gusto Forte	80	20
Super Gusto	80	20

Depending on the variety, coffee beans have different taste and aroma qualities.

Lavazza coffee: how to distinguish the original from the fake.

Information from November 16, 2019.

Signs of counterfeit Lavazza coffee, how to spot a fake in just one glance:

1. The simplest method, external signs, the presence of a characteristic crease at the end of the pack, fakes have a fold along the entire pack, everything is very simple, if there is such a fold, then it is 100% fake. This factor is due to the fact that scammers order ready-made packs from a printing house, and they are compacted during transportation and storage, thereby forming a crease.

Original Lavazza packs are formed directly at the factory from foil tape, which is stored in reels and soldered at the time of packaging.

Remember, the presence of a crease directly indicates that this is a 100% fake, but in turn, the absence of such a crease does not always indicate the originality of the product. To be sure, buy products from trusted suppliers.

Fake coffee, photo:

Original coffee, photo:

2. Also quite simple, but at the same time very effective for identifying counterfeit packs of lavazza bean coffee in 1 kg, 0.5 kg and 0.25 kg packaging. This method is not suitable for ground coffee.

The scammers do not have branded, original Lavazza cardboard boxes. This is an extra expense item and, most importantly, a risk for the fraudster; not every corrugated packaging factory will agree to remain silent, much less participate in a criminal crime.

Ask the new supplier to deliver your order in the original Lavazza cardboard box. The manufacturer packs 1 kg packs in a box of 6 pieces. You do not have to order all 6 kg, any conscientious seller is familiar with the situation of counterfeits and will treat your request with understanding. The box must be from the exact item you ordered (that is, if you ordered Lavazza Oro coffee, then the box should be from Lavazza Oro, this is important, if they give it from a different item, then most likely it is a scam). Also, in an ideal case, the time and production date numbers on a pack of coffee and on the box itself should differ by only 5-10 minutes, that is, they should be somewhere nearby, since the time machine first puts the production time on the pack, and only then sets the time layout for a box of coffee. In the photo you can see that the coffee was packaged at 11:57, and the box was completed at 12:04, here is the original.

Lavazza Oro coffee, grain, 1 kg. Buy: 1000 rubles.	Lavazza Oro coffee, ground, 250 g. Buy: 280 rubles
Lavazza espresso Crema E Aroma 1kg. Buy: 1000 rubles.	Lavazza Espresso coffee, grain, 1 kg. Buy: 1100 rubles

The abundance of counterfeit products sometimes shocks consumers, especially when they encounter them in a place they would not expect at all - in a chain store. It is clear that scammers are trying to counterfeit the most popular goods.

Italian-made Lavazza coffee, which has won the love of many Russians, was no exception. Lately, information has increasingly appeared about the sale of counterfeits of this brand, and naturally, no one can tell you better how to protect yourself from buying counterfeit products.

Signs of a company selling counterfeits

It is clear that the fraudsters themselves who produce counterfeit products are rarely directly involved in its sale. As a rule, they find small companies that, in the pursuit of profit, are tempted by low delivery prices. There are several signs that can make you think about the quality of the products offered by a certain company.

No cashless payments. This is perhaps one of the main signs of a company selling counterfeit goods. If you are told that payments are only for cash, then you should think about it - this is an alarming signal. A company that does not have a bank account can definitely be classified as unreliable. Will the manufacturer enter into a distribution cooperation agreement with a company that essentially works on its own? Then where can she get the goods? Either from an official dealer, but it will already be offered at a much higher price, or from counterfeit manufacturers offering their products at a bargain price.
We recommend that you resort to this trick: ask the company about the possibility of paying for coffee to the company’s bank account; if they refuse you, even citing temporary difficulties, you should not cooperate with such a company.
They don't provide a receipt. It is especially important to pay attention to this when ordering for the first time. The absence of a receipt may indicate that the company does not have a cash register, and therefore is not registered with the tax authority. Draw your own conclusions.
The limited number of employees may lead one to believe that this is some kind of “sharashkin’s office.” When the same employee is engaged in both receiving orders and delivering them, this may indicate a lack of professionalism and a desire to make a quick profit. What you are looking at is most likely an ordinary “reseller” engaged in resale. Such offices, even the word “company” is somehow unethical to apply to them, are not interested in verifying the quality of the products they sell.

How to distinguish original Lavazza packaging from a fake?

There is no point in studying all the variants of detected counterfeits. Fraudsters improve their products, making them less and less outwardly different from the original. It is better to carefully examine the features of the original packaging. The manufacturer does everything necessary to make it different from the fake one. So, starting from July 2021, we updated the design of many coffee packages. This is especially true for the most frequently counterfeited brands - ORO, Crema e Aroma, Rossa, Dek and Caffe Espresso.

There are still a lot of unsold original products in the old packaging on the Russian market, but along with them, buyers can already see ORO in the new format. Therefore, let’s look at the features of the new Qualita ORO design:

in the center on the front side of the package there is a horizontal black and red stripe (black at the bottom, red at the top);
slightly darker packaging color;
a block appeared on the package describing the flavor profile and strength of taste, but information about the degree of roasting disappeared;
some information (in particular about the importer) is in Russian;
the round red logo with the brand name has been changed;
updated logos for cooking methods.

What general requirements must the original packaging of Lavazza coffee meet?

High quality packaging: absence of delamination, unnecessary creases and folds, especially at its ends; factory taped seams along the entire length, the presence of a check valve with a slot.
The contents of the coffee pack are evenly distributed throughout the entire volume. This is especially true for ground coffee packed using the vacuum method.
The font is bold and clear, the colors are bright, and the text complies with the Customs and Technical Regulations of the Russian Federation. According to legal requirements, the packaging of food products, and coffee belongs specifically to this category of goods, must indicate: NAME, WEIGHT, DATE AND TIME OF MANUFACTURE, BATCH NUMBER, STORAGE CONDITIONS and EXPIRATION DATE, NAME AND ADDRESS OF THE MANUFACTURER.
The information listed above is indicated by the importer on the ADDITIONAL STICKER. Its presence is an integral requirement, because on the packaging of the European manufacturer only the expiration date is indicated, and - Nota bene! — production time (European regulations are simplified compared to ours).

An important point is that mostly kilogram packages are counterfeited. But in any case, check: if the hours and minutes of production are not indicated on a pack of coffee, regardless of the weight denomination, then it is definitely counterfeit!

We examine the contents of the Lavazza pack

It is not always possible to distinguish a fake from external data. But the contents of the package loudly testify to its origin, confirming either its authenticity or counterfeit.

The aroma of real, high-quality coffee cannot be faked. Therefore, if there is counterfeit inside, then when you open the package, you will immediately “feel” it by the absence of that coffee smell reaching the most remote corners of the room.
Coffee beans produced by Lavazza are characterized by a uniform degree of roasting. The grains are perfect, the color is uniform - brown-chocolate. Fake Lavazza coffee beans are distinguished by their heterogeneity and a wide range of colors. It feels like the whole roasting waste was simply poured into the pack.
A drink made from counterfeit coffee does not have a distinctive taste (there may be an earthy taste due to the use of Robusta - coffee beans of lower quality) and does not produce the foam characteristic of the original Lavazza.

To summarize, purchasing real original Lavazza coffee is not such a difficult task. The best way to protect yourself from counterfeiting is to order products from a trusted official dealer of the Italian brand - Vodokhleb LLC (Moscow and Moscow region)

How Lavazza coffee is prepared in Italy

Italians learned to brew invigorating coffee a long time ago; it has already become a tradition for them. Most often they brew espresso in a coffee maker. The drink is also prepared in a Turk and milk is added instead of water.

In Italian coffee shops, real espresso is served in small cups, filled halfway to fully reveal its taste and aroma.

Many Italians drink iced coffee by cooling the brewed drink and combining it with milk, sugar and whipped cream.

Lavazza based drinks

Latte – milk is added to the finished espresso;
Cappuccino – brewed with high thick foam, decorated with grated chocolate;
Americano is prepared in a coffee maker;
Lungu is brewed with double the amount of water, this produces strong and aromatic coffee;
Mocha - consists of one part espresso, hot chocolate, milk and cream;
Coretto - espresso with the addition of bourbon;
Glace – made from espresso and ice cream, served as a dessert;
Mochiato is a drink made from espresso and milk;
Romano – brewed with lemon juice.

How is Italian coffee prepared?

In Italy, the culture of coffee consumption has developed over many years. For Italians, coffee is not just a drink - it is a national tradition. The most common method of preparing coffee is espresso, brewed in a special “moka” coffee maker.

Another secret of Italian coffee can be considered the traditional method of brewing the drink directly in milk, without adding water . In this case, pour 200 ml of cold milk into the Turk and add 1 tsp. finely ground coffee. Sugar is served separately with this drink.

In Italy they also love freddo or iced coffee . To prepare it, already brewed and cooled coffee is diluted with milk, sugar and cream are added to taste and whisked thoroughly. Serve it in a tall glass with ice.

In Italian coffee shops, real espresso is usually served in small, thick-walled porcelain cups. But coffee is poured into them only up to half the volume of the cup in order to maximize the taste and aroma of the drink.

For making espresso, the following Lavazza varieties are better suited:

Qualita Oro;
Grand Espresso;
Espresso;
Gran Riserva;
Qualita Rossa.

For mocha, cappuccino and latte, it is good to use the following varieties:

Crema e Gusto;
Decaffeinato;
Super Crema;
Gold Selection.

From the huge range of Lavazza varieties, everyone can easily choose their favorite one.

Do you love coffee and want to make it at home using a geyser coffee maker, but don’t know how to do it correctly? Our article will tell you how to properly brew coffee in a geyser coffee maker.
Latte and cappuccino are very popular and delicious coffee drinks. Here we have described in detail the difference between a latte and a cappuccino.
Koporye tea is a native Russian healing drink with a powerful healing effect. You can learn about Koporsky tea, its benefits and harms by following the link: https://chay-i-kofe.com/chay/vidy/travyanoy/s-ich/polza-i-vred-koporskogo-chaya-lechebnye-svoystva- i-protivopokazaniya-ivan-chaya-kipreya/

How to choose the right Lavazza coffee

Some unscrupulous manufacturers may produce counterfeits instead of natural coffee by mixing cheap varieties. Usually, when buying an original Italian product, you need to pay attention to some features.

How to distinguish a fake?

If you want to buy real Lavazza, you need to go to a specialized store.
Pay attention to the integrity of the packaging so that there are no strong dents or breaks.
Each package must have a certain valve through which carbon dioxide escapes.
Pay attention to the date of manufacture and country of origin.
All grains in the package must be the same size and whole.

The Lavazza brand has a rich assortment, so every lover of an invigorating drink will choose the coffee that suits their taste.

Unfortunately, on the shelves you can often find not original Italian coffee, but low-quality counterfeit coffee. To avoid wasting your money, you should pay attention to the following aspects when purchasing:

It is best to purchase coffee in a specialty store, even if the prices there are slightly higher than in the supermarket.
Vacuum packaging of coffee must be absolutely flat, without bends or creases.
Look carefully at the packaging: the date of manufacture must be on the side, and the information must indicate the country of origin of the coffee beans.
The packaging must have a special valve for the release of carbon dioxide. It must have a cut along the edges or in the middle.
Coffee beans should be approximately the same size, even in shape, and whole.

This drink brings unforgettable pleasure. Make your choice: Lavazza coffee beans or ground. In any case, this drink will pleasantly delight you with its taste and aroma. It will make your morning invigorating and your meeting over a cup of coffee unforgettable!

For making espresso, the following Lavazza varieties are better suited:

Qualita Oro;
Grand Espresso;
Espresso;
Gran Riserva;
Qualita Rossa.

Without harm to health

Not everyone can drink drinks containing caffeine for health reasons. As a rule, they are contraindicated in the presence of pathologies of the gastrointestinal tract and cardiovascular system. Neglecting medical recommendations can cause significant harm to your health. But you don’t have to completely give up coffee. You just need to choose the right variety of Lavazza.

Decaffeinatto in this case will be a real find. It contains Arabica and Robusta beans processed using special technology. The caffeine content in them is reduced to almost zero. At the same time, the taste and aroma remain exactly the same as when using the classic version.

How to choose the right coffee

Before you throw the first pack of beans you come across into your cart, we recommend stopping for a second and thinking about what kind of coffee you actually like and how you prefer to prepare it. Choosing coffee is a responsible matter; you then drink it and prepare it for your loved ones. It will be a shame if the money spent brings neither benefit nor pleasure from the drink.

So, what should you pay attention to?

Arabica or blend

Single-varietal Arabica is an ideal choice for those who know exactly what they want and are familiar with the taste of coffee from different countries of the world. Single varieties are represented in the mass market, but not very widely. If you want to choose a specific Arabica that grows in a specific country (for example, Sumatra, Maragogyp, or especially Jamaica Blue Mountain), you should go to a specialized online store.

A mixture of different varieties of Arabica is very popular among producers. Usually, from 2 to 5 different varieties are mixed, achieving an even, stable taste (as a rule, the manufacturer keeps his blend a secret). This allows you to reduce the cost of coffee without losing taste or adding bitterness. If you want a mild taste and aroma, choose this blend.

However, 100 percent Arabica in the composition does not always guarantee the quality of coffee: sometimes good Robusta in a mixture gives a much better taste and effect than frankly cheap Arabica from Brazil and Vietnam (we wrote about the benefits of Robusta here).

A mixture of Arabica and Robusta is traditionally used for making espresso (Robusta in the composition produces a dense, stable crema), but is also good for drinks with milk. Yes, robusta adds bitterness to drinks. On the other hand, it contains much more caffeine, so it is ideal for those who have difficulty waking up in the morning or need a quality boost during the day. The ratio of Arabica to Robusta in classic blends: 80% to 20% or 70% to 30%.

Roasting degree

The easiest way to “kill” even very good grain is to roast it incorrectly. So pay attention to the degree of roasting.

Light. It is rarely found in the mass market and is considered the best option for making coffee in a pour over or French press. It maximizes the natural qualities of the grain, fruity sourness and light bread notes.

Average. A universal option for both a coffee machine and alternative preparation methods.

Dark roast was once the most popular in Europe. On the one hand, if you don’t like coffee with natural sourness, then this roast is the most suitable. On the other hand, it completely “kills” all shades of taste, leaving only a combination of bitterness and caramel sweetness.

Roasting date and shelf life

If we take the issue seriously, the shelf life of freshly roasted coffee in unsealed packaging should not exceed a couple of weeks. But in the case of store-bought coffee, everything is a little different. In large-scale production, the roasted beans are immediately packaged in sealed Ziploc bags, which allows the coffee to retain most of its flavor properties for much longer (up to 12 and 18 months).

Type of packaging

Any decent coffee should have a degassing valve on the packaging (the one that everyone tries to smell the coffee through). The thing is that immediately after roasting the beans continue to emit carbon dioxide, and the valve allows the gas to escape, but does not allow oxygen in.

Pack volume

Ideally, an opened (i.e. no longer sealed) coffee package should be used within 10-14 days. For home use, a pack weighing 150–250 g is suitable for this period (this is if you drink 1–2 cups of coffee a day). For offices, it is better to take a weight of 1000 g.

Reviews from people

The best coffee from Lavazza, for me personally, is TopClass. Great chocolate taste and wonderful aroma.

I recently tried Qualita Rossa for the first time in my life and was captivated. This is simply a miracle drink. It not only gives you energy, but also lifts your spirits. Real, high quality coffee.

I am an experienced coffee lover, but after trying Crema e Gusto, I can’t drink any other coffee. Nothing can spoil it, even if you don’t know how to brew coffee.

I just love Grand Espresso. After a morning cup of this coffee, I'm ready to move mountains. The main thing is to buy from trusted places so as not to run into a fake. But, in general, the coffee is great!