Nespresso Vertuo: a new generation of coffee machines has appeared on the Russian market

Friends, today we decided to talk about Nespresso standard capsules once again to expand the topic of the educational article “The difference between Nespresso and Dolce Gusto”, because For many, this topic still contains many questions.

For some, coffee is just a drink that is consumed solely as a tribute to tradition. But there are people for whom good coffee is an integral part of their life and such people are very scrupulous when choosing this ancient drink, and they brew coffee putting their soul into it. This is the only way to create unsurpassed coffee, which is a real pleasure to drink.

Coffee is a special drink with its own unique history. Few people know that coffee was first tasted by goats that grazed near the places where these berries grew. The shepherd noticed that when the goats go grazing these berries, they become cheerful and do not even sleep all night long. The man tried the berries himself and felt a surge of vigor and energy. Thus, at the beginning of history, coffee was not drunk, but eaten. Only then did they learn to brew coffee from the “invigorating berries” in approximately the form in which we know it now.

A little later, coffee gained worldwide fame and news of its wonderful taste and unique aroma spread throughout the world. Today, many varieties of coffee are grown on plantations to suit every taste. Connoisseurs of the drink and “coffee gourmets” today are able to distinguish one type of coffee from another by smell.

The history of the emergence of coffee is very interesting, but today new technologies appear every day and many coffee lovers admit that modern methods of “brewing” are in no way inferior to more traditional methods. Nespresso capsules are one way to get “high-tech coffee” that has excellent taste and aroma.

Nowadays, capsule coffee machines are becoming quite popular and there are many reasons for this, among which the most significant are the following:

  • an elementary method of application accessible to everyone;
  • the tightness of the capsule for Nespresso, which allows you to preserve the taste and aroma of coffee for a fairly long period;
  • excellent design of Nespresso machines, which looks harmonious in any interior, regardless of the overall style;
  • low noise level during coffee preparation;
  • no need to grind beans and choose the optimal amount of coffee, which has already been done instead of the consumer by specialists who produce capsules for Nespresso and many other prerogatives.

Today, more and more people prefer this type of coffee, since its taste and aroma cannot be overestimated or compared with an instant drink or freeze-dried version. Even the most ardent lovers of coffee brewed in a Turk over an open fire are forced to admit that coffee from special capsules has a taste and aroma no worse than coffee brewed on the stove with your own hands.

Everyone who has purchased a capsule-type coffee machine must choose their favorite drink. Fortunately, the range of this product is presented on the market today in the widest form.

Why were capsules chosen?

When coffee is combined with oxygen, 900 aromas of the bean instantly lose their properties. The sealed aluminum capsule reliably protects the contents from environmental influences.

Unlike conventional packaging, even seemingly sealed, the capsule retains the aroma of freshly ground coffee for a long period - about a year. Only then gradually does the coffee aroma lose its intensity.

Nespresso coffee presents 16 original varieties of your favorite drink. Limited edition new blends are released annually. They are included in the Limited Edition and Variations series.

After use, the capsules are not thrown away, polluting the environment. Special service centers have been opened for processing. In this way, Nestle cares about the ecology of the planet.

Historical reference

The company has a single brainchild called Nespresso Essenza D100 Soft Red. This coffee machine, which is 16.6 centimeters wide, is produced exclusively by the company. The remaining models are produced jointly with other partner companies. Nespresso itself provides only the capsule brewing system, while other partners provide electronic filling and design. When a coffee machine model is manufactured by a partner company, the name Nespresso still appears on the label.

Nespresso, in collaboration with Siemens, produced the Nespresso Siemens TK coffee machine, as well as the Nespresso Siemens by Porsche Design. A special feature of these devices is the automatic ability to insert and eject capsules.

Joint production with the DeLonghi company introduced the world to such a coffee machine as the Nespresso DeLonghi Lattissima. This coffee machine has two thermoblocks, which are used separately for water and milk. You can automatically set the amount of milk and water, or you can set the recipe that you like best.

The result of collaboration with Krups are such coffee machines as Krups Nespresso Essenza, Le Cube XN 5005 and Krups Nespresso Concept flow stop. The main advantage of these coffee machines is their ease of use, as well as their original design.

Unexpected discovery of coffee capsules

The history of capsule coffee began more than 40 years ago. Engineer Eric Favre and his lover visited a small coffee shop where they prepared unusual espresso. The barista steamed the grains up to 5 times before cooking. Favre and his wife worked on and, inspired, came up with revolutionary capsules, which were based on a membrane and a filter.

Although the new development was accepted by the company's owners, it took more than 10 years to develop the idea. The first coffee machine was released in 1986. It was designed for 4 types of capsules. At that time Nespresso Coffee had many competitors and few people knew about it.

A few years later, thanks to a powerful marketing campaign by Gaillard's new manager, the demand for coffee increased hundreds of times. He decided to promote not office coffee itself, but a unique drink that can be prepared at home. In order to attract more politicians and celebrities, the manager came up with a new Grand Cru series. The name was borrowed from a line of French wines.

In 1989, another revolutionary decision was made - a club was created for owners of Nespresso coffee machines. This attracted many rich people. Gaillard also showed everyone how many clients his company has. The call center employees only answered the phone on the third call. In the early 90s, capsule buyers received an “incentive” - a free chocolate bar.

Expansion was guaranteed, and already in 1991 the company began exporting. Products began to arrive in the USA and France, after which a second production line was opened as the widow's turnover increased.

Nespresso coffee, both then and now, has its own sales method - exclusively by pre-order, regardless of how the products are purchased - in person or through the official website.

Advantages and disadvantages of Nespresso.

In this section we will describe (we want to emphasize - in our subjective opinion) the advantages and disadvantages of the Nespresso system in the realities of the Ukrainian and CIS markets.

Advantages

  1. We consider the main advantage to be the brand’s image. After all, it’s not in vain that Nespresso pours hundreds of millions into advertising campaigns, so that even the Ukrainian consumer, without having an official representative office in the country, knows the brand, and most importantly, strives to become the owner of coffee equipment and accessories.
  2. Next, we still want to note the smart design, functionality and range of coffee machines. It is clear that there is no need to compare them with Lavazza Classy range models, but still the guys know a lot about engineering developments.
  3. If there were Nespresso boutiques in Ukraine, we would, of course, pay attention to this. After all, the atmosphere that reigns in an expensive and beautiful store makes millions of people visit the offline store and stand in an electronic queue to buy coffee machines, accessories and Nespresso coffee capsules.

You can BUY NESPRESSO COFFEE MACHINES AND COFFEE in our online store

As for the shortcomings.

Adherents of the brand will most likely be skeptical))), because we, the authors of this article, popularize and promote brands and services that fiercely compete with Nespresso in Europe - Massimo, Lavazza, illy, Kimbo. But we will still try to be as objective as possible.

  1. We consider the most important thing to be the amount of coffee in the capsule. A Nespresso capsule contains 5.5 grams of product (for example, Lavazza contains 8.5 g). This has a very strong effect when preparing drinks with a volume of over 50 ml. In such cases, coffee machines produce unsaturated coffee with a loose body.
  2. Possibility of preparing long drinks with coffee machines. If you drink espresso, everything is fine, but if you still want a larger drink, you will have difficulties. The coffee machine is adapted for preparing a short drink. It presses out a large amount of water for an extremely long time, which in turn leads to the effect of burning the coffee (when the coffee releases a much larger amount of caffeine than necessary and chemicals that form a bitter aftertaste and completely kill the delicate aroma of the drink). In simple terms, use if you only drink espresso.
  3. High price of capsules. It’s unlikely to be found cheaper than 15 UAH per capsule. Although we, in comparison, wonder why? Lavazza, a world-famous brand with a coffee history of more than 120 years, with technology and culture honed over centuries, sells 8.5 g coffee capsules (Nespresso - 5.5) for half the price.
  4. If we talk about Ukraine, this is, of course, the lack of official representation. This does not make it possible to buy a product of guaranteed quality and repair the coffee machine in case of breakdown.
  5. In addition to the expensive price of capsules, you need to buy a coffee machine. Many companies, including Lavazza, provide these coffee machines for free use, provide regular service, exchange them for a new model when they become available, and deliver free coffee.

As for the conclusions. There won't be any)). After reading it, each one will have their own personality. We are glad that you and other readers are looking for information about coffee, drawing it from a variety of sources, trying to understand all the secrets of this wonderful drink and learn more about how to prepare it. This suggests that the level of coffee consumption culture in our country is growing, there is progress, which means we are all on the right path. If, after reading this article, you are deciding whether to give preference to the capsule option for making coffee. The answer is unequivocal - YES. Which brand or company to choose is all very subjective here. Try coffee, test coffee machines and make the right choice. Of course, we recommend that all capsule coffee connoisseurs familiarize themselves with the services of our company Coffice. We have been engaged in this area for more than 7 years, more than 6,000 satisfied customers throughout Ukraine, coffee machines that we provide exclusively for free use and the largest range of capsule coffee brands Massimo, Lavazza, illy, Kimbo will satisfy the desires of the most skilled coffee lovers.

Capsules influence the global market

Capsule coffee reached its peak in popularity by 2010. Then unusual figures were recorded - 30% of ground coffee sales were taken from capsules. Nespresso has many competitors; Gaillard, who left the company, created his own production. He began producing biodegradable capsules suitable for branded Nespresso machines.

Competition is growing, counterfeits are being created, and therefore litigation is increasing. Marketers are trying different approaches.

Since 2010, product sales have only been growing. Over the past 10 years, capsule sales have tripled. Production and assortment are also increasing. Competition stimulates Nespresso to develop.

Nespresso coffee products are exported to more than 60 countries, where over 340 branded coffee boutiques operate.

More: Why Jacobs coffee is good

Types of Nespresso coffee

The company produces different varieties that differ in taste and aroma. New items appear every year. The types of coffee are carefully selected; only 1-2% of the coffee grown is suitable for the company.

Arpeggio

Sold in packs of 10 pieces. We use 100% Arabica from Central and South America. Suitable for dark roasting. Attracts with persistent foam and cocoa taste. The aftertaste is sweet and fruity. A strong taste and bitter aroma distinguish Nespresso Arpeggio coffee.

Nespresso Indriya

This is the highest roasted coffee. The grains are taken from the plantations of South India. This is Arabica mixed with Robusta, which makes the coffee spicy.

The varieties are special, they grow in the shade of trees. Thanks to this, the spice is preserved. Only the best berries are used and carefully selected. The coffee has a persistent crema and a bitter taste.

Cosi

This is a weak espresso with a special citrus aftertaste. The raw material used is 100% Arabica grown in East Africa and Latin America. The sweetness harmonizes perfectly with the acidity of citrus fruits. Coffee is easy to drink and adds energy. This coffee is produced only in Switzerland.

Nespresso Linizio Lungo

The basis is elite Arabica, from plantations in South America, most from Colombia and Brazil. The taste is soft with notes of cereals. The coffee blends are roasted separately, resulting in a smooth texture.

Roma

The blend includes grains from South and Central America. In addition to Arabica, a little Robusta was added to the coffee, which gives the taste a hint of wood. The foam is persistent and the aftertaste is unusual. The coffee is strong and rich.

Nespresso Ristretto

The composition includes grains from the East American and South American regions. The basis is Arabica, but Robusta is present in small quantities. The fruity flavor goes well with the richness of the espresso. There is a slight sourness. Strong roasting is interrupted by a chocolate aftertaste.

These are just some of the varieties that are popular among coffee lovers around the world. Nespresso coffee is distinguished by its rich taste and unusual blends.

Coffee machine Lattissima+ EN 520.R

The Lattissima+ EN 520.R coffee machine is also a capsule coffee machine, which is equipped with a patented cappuccino preparation system. You only need to press one button and get your favorite drinks such as espresso, cappuccino and latte macchiato. A special feature of this coffee machine is the patented IFD system, which allows you to prepare your favorite drink and adjust the density of milk foam. After using the coffee machine, you can, thanks to a special automatic flushing of the system, get rid of milk residues in the container. If there is any milk left, the container can be placed in the refrigerator. The milk container size is 350 ml.

If you want to make coffee in the Lattissima+ EN 520.R coffee machine, then you just need to turn on the coffee machine and wait 40 minutes for it to warm up. All the keys, thanks to which you can select the desired drink, are backlit. There is also built-in automatic ejection of capsules. The container for used capsules holds 10 capsules. The water container holds 900 ml.

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